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Contact: June Bisel, BBG&G Advertising(845) 695-1880
OXCLOVE WORKSHOP DEVELOPS MULTI-FACETED WEBSITE FOR SUNY ULSTER
Kingston, New York  November 14, 2006 Oxclove Workshop, a Hudson-Valley basedInternet production and software company specializing in the creative integration ofbusiness strategies and web-based technologies, has completed a total revision ofthe website for SUNY Ulster in Stone Ridge, New York www.sunyulster.edu.
The challenge for the Kingston-based company was to create a variety of ways tonavigate the site for the large number of end-users who are frequentvisitors students, faculty, alumni, foundation developers, prospective students,parents and more.  It was one of the toughest assignments weÂ've tackled to date, says Ric Dragon about the year-long process that involved extensive research of thecollegeÂ's marketing, admissions, course offerings, operations, personnel, and more. We needed to determine what the site was used for now, how it would need tofunction in the future, who the end-users are, and how we could help them findinformation quickly and easily. In addition to proper functioning, the site alsohad to be an inviting site to visit. Once completed, it needed to be registered withnumerous search engines and available to other sources through carefullyorchestrated links.
Jack Murphy, SUNY Ulster Web Coordinator, was part of a committee that selectedOxclove after an exhaustive competitive search.  They had the expertise and drive wewere looking for. They were also a local firm that would prove convenient as wellas cost efficient over the period of the contract, he says.  But what really soldus on Oxclove was their understanding of our goals and their intelligent suggestionsearly on about how we could achieve those goals.Â
According to Murphy, the CollegeÂ's existing site had been added to throughout theyears and eventually had grown unwieldy.  It was no longer functioning optimally. Weneeded to rebuild it from the ground up. That was far too big a job for us to tackleinternally, he adds.
SUNY Ulster is a two-year college located in Stone Ridge, New York, serving adiverse population of students from around the region and increasingly attractingstudents from across the country as well.
Founded in 1997, Oxclove Workshop teams with businesses and organizations seeking toapply technology more profitably and effectively. For more information on OxcloveWorkshop, visit www.oxclove.com or call (845) 383-0003.
