PPC Summit LA Attendees to Receive Free Landing Page Optimization Book by Tim Ash on September 25, courtesy of Google Website Optimizer

Angeles, CA Tim Ash s bestselling ecommerce book LandingPage Optimization: The Definitive Guide to Testing and Tuning for Conversions to beprovided for free to attendees during Pay Per Click (PPC) Summit LA, the leadingSearch Engine Marketing (SEM) conference, courtesy of Google Website Optimizer. Thefree book giveaway and book signing will be held on Sept. 25 at 10:25 a.m.,immediately following Tim Ash s Landing Page Optimization presentation scheduled forSept. 25 at 9:10 a.m.Landing Page Testing & Tuning for Success presentation by Tim Ash, president ofSiteTuners, features converting search engine visitors to customers. Once a visitorgets to your site the message and impressions they receive can quickly determinewhether they stay or go. This session covers ways to test and adjust your landingpage copy, style, navigation, etc. to lead visitors along the right track and closethe sale. Tim will highlight what grabs a visitor's attention, what turns them off,and how you know if customers are responding and interacting with your website inthe right way.Google Tools Website Optimizer and Google Analytics will be presented on Friday,Sept. 26 at 4:00 p.m. by the Google Analytics Team Product Marketing Manager, JeffGillis, who focuses on product marketing for Google Analytics and is a regularcontributor to the official Google Analytics blog:analytics.blogspot.com."P PC Summit is an excellent opportunity to address a very knowledgeable searchengine marketing audience. Participants are there to get the best possible resultsfrom their PPC campaigns," said Tim Ash of SiteTuners.com, a landing pageoptimization company. "I am also grateful to the Google Website Optimizer team forsponsoring the event and getting an autographed copy of my Landing Page Optimizationbook to each attendee."PPC Summit LA will bring together marketers, managers, account executives, designersand web masters with expert trainers who have years of experience managingsuccessful campaigns on Google, Microsoft adCenter, Yahoo! Search Marketing andmore. The trainers will share secrets for managing effective ppc campaigns,contextual advertising tips, better quality score, keyword development, bidmanagement and more. Attendees will learn http://www.ppcsummit.com/overv iew.html?PR1[Search Engine Marketing] strategies to reach more customers, improve ad placementand lower cost per click. PPC Summit LA will be held on Sept. 25 - 26, 2008 at the Omni Hotel Los Angeles.Seats are limited to ensure a maximum learning environment for attendees. Partiescan register online at http://www.ppcsummit.com/overv iew.html?PRW17 by the earlybird date, Sept. 18 to save $200. For more information about Landing Page Optimization and SiteTuners, visithttp://sitetuners.com/con tact-us.html.About SiteTunersSiteTuners, a landing page optimization company, delivers the best-performingalternative landing page design with a verifiably higher conversion rate. With itsproprietary non-parametric TuningEngine technology, SiteTuners runs 1000x largertests on the same available website traffic and considers variable interactions,producing much faster and better results than alternative testing methods.SiteTuners guarantees return on investment (ROI) for each test, and will pro-rate orrefund its fees if an improvement can not be documented. It also handles all of thework, with minimal impact on clients staff since there is no need for conversiontesting or statistics knowledge. SiteTuners is an operating division of Epic Sky,Inc., a privately held company headquartered in San Diego, California. For moreinformation, visit http://SiteTuners.comDesignTun ing, TuningEngine and SiteTuners are service marks or trade marks of EpicSky, Inc. All other trade marks mentioned are the property of their respective owners.

Source: Express-Press-Release.com

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