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Right in their Guidelines Yahoo Tells You that Meta-Tags are Not Totally Dead andBuried
(The Below Information was Taken Directly From the Yahoo Help Filehttp://help.yahoo.com/hel p/us/ysearch/basics/basics-18. html)
Pages Yahoo! Wants Included in its Index
* Original and unique content of genuine value * Pages designed primarily for humans, with search engine considerations secondary * Hyperlinks intended to help people find interesting, related content, whenapplicable * Metadata (including title and description) that accurately describes the contentsof a web page * Good web design in general
Right in their Guidelines Yahoo States "Metadata (including title and description)that accurately describes the contents of a web page." By Title MetaData they meanthe text between the Tags in your HTML Page. By Description Yahoo mean the actualMeta Tag Name="Description". So Meta Data at least as Far as Yahoo is Concerned isNot Dead.
Let's Examine Some of the Key Points that Yahoo states are important in their helpfile and see how we can employ some simple methods to meet Yahoo's Guideline.
Original and unique content of genuine value
Yahoo is looking for well written Keyword rich Content that has useful information.Concentrate on 1 Keyword or Keyword Phrase per Web Page. If You web Page is lessthan 500 Words use a Keyword Density of about 2-3àIf your Web Page is Above 500 Words Use a KeywordDensity of About 5àTry to Keep your Web Pages under 750 Words.
Pages designed primarily for humans, with search engine considerations secondary
Yahoo and Google are working hard to get rid of those Robotic Page Writers. Yourpages should be fairly well written, It is OK to Optimize for search engines as longas your content is Human Engineered Well.
Hyperlinks intended to help people find interesting, related content, when applicable
Try and have 3 or 4 Links to closely related Content. It is ok to link to other webPages within in your site but 1 or 2 external links should be mixed in whenPossible. Make sure you use your Keyword or Phrase in the Anchor text for your Link.
Metadata (including title and description) that accurately describes the contents ofa web page.
Your Title and Description Meta Data Should Accurately reflect your web pageContent. Every web page from your site should have unique Title and Description MetaData. Both Title and description Meta Data should use Keywords and Keyword Phrases.Don't use the same keyword or phrase directly next to each other.
Title Meta Data
Keep your Title less than 80 Characters if at all possible. Place your Title MetaData First. Place the exact same Title at the very top of your Web Page Preferablyinside the H1 Tag.
Description Meta Data
The Description Meta Tag should appear directly under the Title Meta Data. Keep yourDescriptions between 100 and 150 Characters if possible. Your Keyword Density inyour Description should be about 10àMake sure your Description accurately reflectsyour web page. Where possible the text in your description Meta Data should actuallyappear Word for Word near the Top of your Web Page.
Power User Super Tip - Where it fits use your description within h2 tags as a SubPage Header Directly under your title.
Good web design in general
Books have been written about Web Design, Some key points is to make sure your websites is thematic and pages are related to each other,. For every page you create totarget a Keyword phrase have 3 or more (as many as 10 related pages). Either add newpages once or more a week or significantly change current pages. Make your Web Pageseasy to crawl. Have a well organized Drill Down Site Map. As an Example if your WebPage is about Real Estate your Site-Map may look something like this
Real Estate Topics
1. Buying a Home
-- Your Perfect Neighborhood -- Find that Lender -- Hidden Deals in those FSBOs (For Sale by Owner)
2. Selling a Home
-- Picking a Realtor -- Pricing your Home -- Get Your Home Ready for the Sale
3. Investment Property
-- Landlord Tenet relations -- The Perfect Lease
4. Commercial Real Estate
5. Vacation Property
6. Retirement Homes
It is Fairly easy to give Yahoo what they want and improve your Page Ranking. Justgive Yahoo what they are telling you they want.
