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Fee-Based Context Advertising
Any advertisement can be involved in a search enquiry auction for the privilege ofbeing displayed in the premium zone in the right-hand corner The price is determined competitively, like in Google s adwords service
Developed Functional Solutions for Dealers
Placement of the personal page or its elements at the dealer s site Integration of the feed and publication system into outside websites Creation of independent online business projects based on AutoBusiness within asingle car ads database Coordination of the work of several sales managers with their rights and authorityclearly defined and delimited Maintenance of a newsfeed that can be accessed on the personal page, thenews.autobusiness.ca page and on RSS newsfeeds
Bonuses
A flexible system of bonuses and incentives for attracting new clients Launch of advertising campaigns for dealers
Accessibility of Information
Display of information about the ad visitors, the period of publication and otherstatistics for every advertisement Access to information about price changes in the advertisement Access to aggregate statistics on the prices for different makes and models withbackground information on the geography of the offers, on the mileage and othercharacteristics
Display of GIS Information
A system for displaying cartographic information about the location of cars,dealers and other features Search of objects on the map
Technicalities
The program core of the website
The program code of the site is written using php5 in accordance with the MCV(Model Controller View) model The HTML code of the website is certified by W3C for compliance with the XHTML 1.0Transitional specifications The HTML code of the website makes extensive use of DIV coding and meets the LightWeight HTML requirements for a quick display of information The website supports all modern web browsers without any limitations - IE6, IE7,Mozilla Firefox, Opera, and Safari (Apple iPhone) Interactive components, such as Full Featured AJAX and JavaScript, are often usedin the interface The innovative search paging technique boasts a better performance than that ofGoogle Images
Information Security
Privately accessed client information is stored in a special database at maximumsecurity, thus preventing any unauthorised access The work of the servers is managed by the Linux Fedora Enterprise operating systemand the Ngnix+FastCGI4 web server
