Playforce Website Launch
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2007 has been a great year for the company gaining recognitionfor the tremendous growth and effort invested in the company since it started in1998, winning two trophies at the National BSBC awards and becoming a Beacon SouthWest company.To reflect the growth of the business and its position as a leading playgroundequipment provider, Playforce asked Adido Solutions to redesign their website. Theprevious website was built several years ago and as well as having an out of datedesign, it was also hard to manage and didn't generate the desired levels oftraffic.Working closely with the Adido Solutions team, Playforce were provided with a freshwebsite, targeted to their different clients to meet a variety of companyobjectives; To increase leads, sales volumes and to help open communication channels withcustomer and target markets To provide a resource knowledgebase for our target markets To increase brand awareness, raise the profile of our company in the educationsector, in particular, head teachers and supporting staff To reduce print marketing, reducing overheads and still providing information toour customers in a timely and cost effective manner To set the standard for usability, accessibility and visitor experience and toconform to all DDA legislationAdditionally, the Playforce staff are able to add new pages and products to thewebsite at any point, using the Adido content management system.After less than a month, the results have been encouraging, seeing big jumps insearch engine positions due to effective search engine optimisation work. Thewebsite will become core to the marketing effort of the company and will be pushedin many areas to ensure it achieves the goals set out.
Marketing manager for Playforce, Julia Budniak, said;"Our previous website didn't reflect the company's position as one of the leadingplayground equipment providers and we needed to make sure that we chose the rightpartner to work with us to make our website one of our main contact points for newand current clients alike. We have worked with the Adido team to produce what wefeel is a great, usable website which we are all proud of. We look forward tocontinuing the relationship with the team in the coming months to produce evenbetter results."
Source: Express-Press-Release.com
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