Podcast Expert Offers Free Coaching During Holiday Week - Even if it Means Talking To Him on the Ski Slope!

SALEM, OR., December 21, 2006  Salem Podcast Expert Tim Gonzo Gordon says that most of his clients  shut down their businesses during thelast week of the year. Or if theyÂ're open,  they simply do little or nothing to drumup new business.Â

So this year Gordon says  IÂ'll take my cell phone to the mountain! If anybody has apodcast question or needs a little assistance to  take their podcast marketing tothe next level heÂ'll take consulting calls  for free  even if it means heÂ's inthe middle of bombing down his favorite black diamond run (Gordon claims to stillski faster than 95% of the folks on the ski slopes even though heÂ's 51).

THREE COMMON PODCASTING MISTAKES MADE BY SMALL BUSINESSES

The Salem, Oregon Podcast Coach cites three common mistakes made by newsmall-to-medium business podcasters  and what they can do about it.

1. MISTAKE: Planning a podcast without looking at the Big Picture. REMEDY: Determine where your podcast fits into your overall marketing plan. Manycompanies look at podcasting as a useful tactical marketing tool  but they donÂ'task the big question:  WhatÂ's our objective with this tool?Â'

2. MISTAKE: Assuming that your podcast voice talent will already be on staff.REMEDY: While itÂ's true that you may have a  naturalÂ' in-house, even if they soundgreat, do they fit your overall company brand? Do they have the time in theirschedule to create a podcast on a regular basis? If not, youÂ're better offcommitting resources to bring in an outside professional group who understandspodcasting, audio production, and how to create a marketing strategy around thepodcast.

3. MISTAKE: Not setting up a regular podcast schedule. ( WeÂ'll do this for awhileand see if it works. Perhaps once a month for a few months  REMEDY: Make the commitment to plan and organize your podcasts for weeks or monthsin advance. If you want your listeners to keep coming back for more, plan onpodcasting on a regular schedule.

GONZO WILL BE SKIING OR YOUR PODCAST COACHING SESSION IS FREE

To reach Tim  Gonzo Gordon during Christmas week, call his cell phone at503-507-4110, and heÂ'll be glad to discuss any podcast question.  I may not be ableto take notes because thatÂ's difficult while wearing large ski gloves, Gordonadmits  but says with current technology all incoming call telephone numbers aregenerally stored in a cell phone, so if there is any necessary follow up itÂ'll be a piece of cake  just like those black diamond runs.Â

 In fact, says Gordon,  if a caller gets a hold of me the week after Christmas andIÂ'm NOT on the slope IÂ'll offer a free 30 minute Podcast Coaching session  as wellas a free voice over introduction to their podcast!Â

Source: Express-Press-Release.com

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