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MailList King brings the functionality of a mailing list server to a PC, allowingusers to easily create, manage and communicate with the people interested in theirproducts or organization. MailList King integrates with all popular e-mailsoftware (including Outlook and Outlook Express) or directly with mail servers toretrieve mailing list messages (such as subscribes, removals and undeliverablemessages) and deliver automatic responses, double opt-in confirmations andpersonalized, rich text messages.
Version 6.0 is the most significant upgrade since the first MailList King release in1999, incorporating over 250 changes and improvements. While enhancements areevident throughout the application, particular areas of focus have been performanceand improved functionality and reliability when sending.
The most powerful new features of version 6.0 center on the delivery of messages,including a complete rewrite of the message sending infrastructure code to improvespeed and enhance reliability. In particular, the delivery status of everyrecipient is now accurately monitored, allowing easy redelivery to failedrecipients. Also all automated tasks, such as acknowledgement messages andautomatic responses, are now delivered in a single batch for greater throughput.
A revamped Sending Tasks window functions as an "Outbox," listing all of the activesending tasks and allowing users to review their status, edit their properties orrestart any tasks that are paused or stopped due to error.
Automatic responses and welcome messages now support delayed delivery, e.g.automatically sending a subscription reminder every 60 days, or delivering weeklye-mail training courses.
Other sending improvements include a new progress dialog that displays the currentsuccess rate and includes a "Pause Sending" button so delivery can be suspendeduntil later. Also, sending summaries are more informative and provide an option toautomatically resend to any recipients that failed
A new "Corporate" edition of MailList King has also been released, which is designedto meet the needs of business customers. It offers sharing of mailing lists over anetwork and a set of remote management commands that allow the mailing list to bemanaged via e-mail (e.g. to export the mailing list or create and lock groups).
A powerful feature implemented for advanced users is conditional text, which allowsmessages to optionally contain text based on a member's database field, e.g.offering promotions based on the country of a message recipient or specifyingdifferent salutations depending on their sex.
Much development time was devoted to optimizing all commonly used functions,restructuring the database and improving data caching and buffering, making version6.0 significantly faster in all areas than earlier releases.
New filters have been added to display the most active members or those that havenot been active for a specified period. Filtering is now also more powerful withthe ability to specify multiple search items, e.g. searching for the countries:France, Germany and Spain.
Various improvements have been made to HTML compatibility including support forbackground images specified in table cells and some commonly used, but non-standard,HTML fields. Version 6 is better at cleaning non-standard HTML for messagesauthored in Microsoft Word. Users can now also specify different HTML and plaintext format signatures and message headers and footers.
Other improvements include a new Vacation command that allows mailing list membersto temporarily disable delivery of messages, exporting and printing of memberrecords and storage of each message used to subscribe a user (in order to complywith the Data Retention policy of some organizations). Membership graphs andstatistics have also been enhanced with faster rendering, printing and grouping ofdata by month, quarter or year.
Further information, including evaluation copies, can be obtained from the Xequteweb site at www.xequte.com or from sales@xequte.com. MailList King runs on Windows95/98/ME/NT/2000/XP and is priced from $99.50(US).
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Abou t Xequte Software
Founded in 1998, Xequte Software creates multimedia and email software for MicrosoftWindows.
Their leading products, MailList King, Smart Pix Manager and DVD PixPlay havereceived numerous top reviews and are some of the more popular products within theirmarket space. Xequte has also developed custom solutions for such companies asOfoto and Shutterfly.
For more information visit the Xequte Software web site at http://www.xequte.com orcontact sales@xequte.com
