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However, marketing statistics show that popup ads are powerful marketing tools thatcan significantly increase your sales and subscribers to your opt-in list ornewsletter. On the flip side, popup ads are the third most hated entity on theInternet, behind Spam and adware. This is because most popup ads are the rudeinterrupting variety that traps the user into an unending loop.
It is possible to produce Popups that provide relevant information to users in anon-intrusive way. You just need to be sure that you are providing relevantinformation to the visitors to your site (information that they are already activelylooking for.
If you are using conventional popup ads on your site, you may have noticed oh, inthe last year or so...that your opt in list has been continually declining. You canattribute this decline to the advent of the popup blocker. Just in case you're notfamiliar with pop-up blockers, here's the short summary over the past year, a lotcompanies, even the major ISP's (Internet Service Providers) such as AOL, Google andYahoo have been releasing software designed to block pop-ups, so that anyone who hasthe software installed can control how many pop-ups they see from what website oreven block them totally. In lots of cases, the average Internet user doesn't evenknow that they have a popup blocker installed on their toolbar.
There is new technology available now that lets you create a new type of popup ad.This ad is an animated floating ads that look and behave like pop-ups but areessentially a part of the main web page, so popup blockers can't stop them. Unlike conventional popups, which open new browser windows, these ads are part ofyour web page.
Using this new technology, you can:
Conduct polls and surveys to can get useful feedback from your visitors/aid yourmarketing efforts
2. Capture email addresses from visitors by offering them free information
3. Use your thank you pages to introduce your visitors to your other products. Sincethey are already in a buying mood, there is a pretty good chance that they will bereceptive.
4. Add "tips of the day" and change them every so often to generate interest.
As a smart internet marketer, I'm sure you know that by capturing the visitor'semail address, and then following up with them via an effective auto-respondercampaign, you can more than double your chances of closing the sale. By using thenew popup ads, you can do exactly that!
