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PredictAd is a new form of digital media embodied in an Ajax-based Autocompleteservice that seamlessly integrates with all search boxes in order to enhance awebsite's search results, increase page views and generate new ad revenue streams.PredictAd breaks from the mass-media interrupt-and-repeat strategy of advertisingand employs a model based on engaging the right user with the right message ratherthan the most users with the same message.
In today's world, search has become a fundamental necessity due to the consumer'sneed to get the product or service they are looking for instantly, which boils downto saving time and getting good results. Although the search market is dominated bythe likes of Google, Yahoo, Baidu and Microsoft, in-house and customized searchengines are becoming commonplace and a popular alternative for media networks andthroughout the blogosphere. With this in mind, PredictAd was developed toseamlessly integrate with all search engines. As the gateway to a website's searchengine, PredictAd helps guide the user's decision-making process quickly andaccurately helping the consumer find exactly what they're looking for in onesearch. PredictAd s focus on engagement, consumer empowerment, and providingcontextual advertising as a service, is based on the idea that consumer behaviorwill continue to change in an evolving marketplace; thus we have incorporatedadvanced community-tracking features to be able to anticipate the shifts in usertendencies and to maximize targeting capabilities.
As the wealth of easily accessible information on the internet grows, and the spreadof on-demand technology increases, PredictAd plans to partner with trusted mediabrands in order to assist consumers as they navigate through the endless options attheir disposal. By simplifying and managing the consumer's alternatives, PredictAdand its partners will form the intersection between consumer choice, control andtrust creating a game-changing environment for the advertising and mediaindustries. What makes PredictAd different?
Dynamic adsPredictAd's contextual advertising platform is more effective than the industry normbecause it displays ads dynamically as a user is typing a search query (not afterthe search query as is common with most search engines). Either a text or image adis located below the search suggestions at the bottom of PredictAd's drop down box -appearing within the user's focal zone and eliminating the "banner blindness"effect. This form of advertisement recognizes the user s tendency to focus only onthe parts of the page where they assume the appropriate information will bedisplayed a concept that is especially relevant during search. The ad, like theweb itself, becomes dynamic searchable and participative; but not in anoverwhelming way that interferes with the user experience.
Communal webPredictAd uses collaborative filtering as a way to incorporate user participationinto a specific website's collective intelligence. This is done within the scope ofthe "long-tail" view that says that the entire distribution of users can beaddressed, not just typical users. Collaborative filtering, defined as the "themethod of making automatic predictions (filtering) about the interests of a user bycollecting taste information from many users (collaborating)", is integrated intoPredictAd's service in order to give the most appropriate search suggestion for aURL-specific inquiry. For example, say you're interested in learning more aboutApple computers. You go to your favorite gadget blog that has a search enginepowered by PredictAd and begin typing "apple," before you even finish typing, thesearch box expands to show you suggestions like "apple ipod," "apple store," "applecomputers," and more. However, if you were to type "apple" into a music websitepowered by PredictAd than you'd more likely get results relating to singer "FionaApple", and suggestions such as "Fiona Apple lyrics," "Fiona Apple videos," etc. These separate results are based upon the specific website's community searchpatterns and are constantly optimized by PredictAd to remain in sync with the latesttrend and buzzwords.
Search enhancementWith so much of the focus on advertising it is easy to overlook PredictAd's corefunction point-and-click query refinement. PredictAd's query enhancement exposesthe user to additional site content, which leads to higher page views and improvesthe chances of the user finding what they're looking for in one search. Additionally, by improving the accuracy of the search query, the website's searchengine will offer more narrowly-defined listings on the search results landing pageand the sponsored listings section meaning better search results, higherclick-rates and additional revenue for the website. To scroll through all thesuggestions, mouse over the arrows inside the box and click, or use the arrow keyson your keyboard. Once the suggestion you want to choose is highlighted, simplyclick your mouse button or hit the "enter" key on your keyboard.
The Bottom Line
In order to keep pace with the social transformation taking place on the web andglobal commerce in general, which is evident in the meteoric rise of socialnetworking sites, online marketers are adapting more innovative communicationstrategies with their target audience. This adaptation became a mainstream realitywith Google, but marketers need to be wary of falling into the same monologueapproach of buying space for their brand and trying to fill it. This requires amedia strategy that is dependent on creativity, and is centered more on providing aservice than selling a product. With this in mind, we have placed a premium onmaking sure that PredictAd is able to work alongside consumers as their behaviorschange. PredictAd's platform was built to remain flexible in a constantly evolvingmarketplace in order to stay in tune with your audience ensuring maximum campaigneffectiveness and an improved user experience.
