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eProcurement sites, also called B2B marketplaces and exchanges, have traditionallybeen environments where businesses gather exclusively to conduct B2B buy/selltransactions. They have broad appeal because they span across all market sectorsand industries. From manufacturers to online retailers, all business organizationsperform some sort of purchasing function. For all of the merchants and vendors whosell consumer goods and services, once they ve procured their goods from theeProcurement site they are forced to leave their business site and sell their goodsthrough external sales channels. e2VC changes all of this.
The e2VC platform is a breakthrough process and technology for supply chainoptimization. e2VC allows businesses to assess demand more quickly, which allowsfor reductions in inventory and improved product availability. Serving horizontaland vertical eProcurement sites alike, e2VC not only automates the entire businessprocurement process - from requisitioning, approvals and purchase order creation toRFQs, reverse auctions, receiving, inventory, and invoicing - it also providesdirect access to vast and highly targeted consumer channels using efficient tools. The timing for the e2VC platform is perfect as powerful forces fuel the demand forevolved B2B marketplaces and for social networks to define solid revenue streams ,says Ariel Wada, co-founder and CEO of Pure Verticals. We realized early on thatour work on the monetization of user-generated content (MUGC) would benefit greatlyfrom providing merchants easy access to virtual communities, so we focused onintegration of MUGC with the classic eProcurement functions almost immediately. Weare pleased to be launching the MUGC and e2VC platforms in the same quarter, linking business networks and social networks in a powerful way for the first time ,says Wada.
The value of e2VC for all B2B marketplace members is enormous, but for today sapproximate 40% of businesses who buy goods within the online B2B marketplace forresale to consumers, e2VC is a gold mine with unlimited growth potential. Using acentralized Web console, merchants now have the ability to take goods they justprocured online and to immediately turn them around and, in a highly targetedmanner, sell them directly into virtual communities. The e2VC system will attractmerchants of all sizes and types; those who buy and sell within the online B2Bmarketplace and then sell to the virtual communities as well as home-basedentrepreneurs who want to use the system s multi-channel sales capabilities. Asmore and more small businesses participate, manufacturers and distributors will finda wealth of additional opportunities to serve the marketplace , says Wada.
Virtual communities participate by simply integrating the special e2VC shoppingcart, over which the community site owner has complete control, into their onlineproperties. The entire shopping experience is maintained within the community siteto ensure community integrity is maintained. For product offerings, site ownershave a choice rely on e2VC s merchant-to-community screening filters or, forgreater control, screen all of the incoming seller requests. For example, the siteowner of a large horizontal social network with sports-related groups may choose toapprove all merchants who are requesting to sell sports products in their site, orthe site owner may choose to look at all of the business profiles and statisticsbefore allowing them to sell to the community.
The e2VC platform allows any number of external virtual communities to participate. The system ensures integrated independence - each virtual community maintains itscommunity integrity. No pushed advertising or unwanted soliciting is experienced.The shopping system is there to support community member purchases , says Wada.
For virtual community sites that produce user-generated content (UGC), PureVerticals patent-pending MUGC technology is the perfect complement. The uniqueMUGC platform allows end users complete control of the brands they wish to promotewithin their user generated content, and allows for a rich blend of revenue-sharingopportunities for community members and site owners.
A comprehensive consumer feedback and rating system is built into e2VC to allow allconsumer buyers the information they need to make informed purchasing decisions. Merchant reputation statistics are provided from not only one virtual community butfrom every e2VC-enabled site in which the merchant participates.
e2VC promises to deliver significant new productivity gains to businesses, slashingoverhead and inventory costs, creating untapped sales opportunities, and providingself-managed advertising and promotional tools. The e2VC platform is packed witheasy-to-use yet sophisticated transaction-oriented tools: self-serve,video-supported product display, advertising and promotional tools, and the optionto use electronic payment systems to handle orders. Comprehensive business socialnetwork tools and services are planned for the next release.
The company's application for patent protection on the e2VC process and technologyis now pending in the U.S. Patent and Trademark Office.
About Pure Verticals
Pure Verticals, Inc. was established by a team on a mission to make vertical socialnetworks not just better, but better in ways which will revolutionize the way weunderstand them today. Pure Verticals combines traditional needs, innovative andtested technologies, and creative out-of-the-box ideas in order to extend theultimate value of vertical social networks.
Combining the power of the internet with emerging and adopted media, Pure Verticalsprovides vertical networks with media distribution outlets which span the Web,television, mobile and other mass media channels. These vertical networks bringlike-minded people together by delivering superior and premium experiences whiledeveloping innovative ways to broadcast themselves, interact and receive true valuefor their respective markets.
