Released on: 31, December 1969
, Author: Pure Verticals, Inc.
, Audience: Internet related
MUGC will provide any virtual community such as horizontal andvertical social networks, online gaming communities, virtual worlds and the like with the ability to give its members unheard-of control over how products areadvertised and placed within their content, while allowing the communities and theirmembers to generate revenue while reinforcing their community values. MUGC bringsthe democratization of content to advertising. Instead of providing slots intowhich others can place ads using targeting approaches that are invisible, beyondtheir control and often repugnant to their Web 2.0 sensibilities, users choose whichproducts to promote and how to promote them. With optional feedback and reputationmanagement features that assist the consumers of UGC in deciding whom to trust, MUGCtruly is a media-industry first. MUGC users and the users of their content will nolonger think of advertising, but of communities sharing important information aboutproducts and services that enrich their lives.
MUGC works by providing members of virtual communities with a unique method ofmonetizing their UGC by integrating proprietary page code and a new kind of onlineshopping cart. "The vast majority of social network sites do not provide theirmembers shopping services yet they have a clear need to buy and are only a clickaway. Ninety percent of the typical horizontal social network is comprised ofinterest groups, such as do-it-yourself, cooking, and travel. These members buygroup-related products from other sites or off-line because they are not offered theopportunity to purchase within the social network site. It s widely known thatusers will choose to buy products recommended by fellow consumers/members so theability to purchase right from the UGC offering the endorsement is a powerful andcompletely missed opportunity. Vertical networks are larger versions of thesehorizontal social network groups, but with the ability to deliver specializedservices for their niche industries , says Theresa Klinger, co-founder and COO ofPure Verticals.
The MUGC shopping cart allows any number of merchants to sell their products. While site operators will benefit from having many merchants participate, brandspecific social networks may opt to act as the sole merchant , says Klinger.
Social networks naturally concentrate large numbers of enthusiasts and guests whoare all looking to purchase as a result of the UGC they have just viewed. UnderMUGC, site members view the trusted UGC and, while still on the UGC presentationpage, simply click a button and they have the option to immediately purchase one orall of the products the UGC member specifically endorsed. This is a win-win foreveryone; site operators provide a much needed service to their site members, UGCowners can now directly endorse their favorite brands while also participating inrevenue sharing opportunities, businesses receive increased sales through consumeraffiliate extensions, and social site consumers can purchase products directly fromthe UGC page which endorsed the product and prompted the purchase.
The company's application for patent protection on the MUGC process and technologyis now pending in the U.S. Patent and Trademark Office.
About Pure Verticals and Next-Generation Vertical Social Networks
Pure Verticals, Inc. was established by a team on a mission to make vertical socialnetworks not just better, but better in ways which will revolutionize the way weunderstand them today. Pure Verticals combines traditional needs, innovative andtested technologies, and creative out-of-the-box ideas in order to extend theultimate value of vertical social networks.
Combining the power of the internet with emerging and adopted media, Pure Verticalsprovides vertical networks with media distribution outlets which span the Web,television, mobile and other mass media channels. These vertical networks bringlike-minded people together by delivering superior and premium experiences whiledeveloping innovative ways to broadcast themselves, interact and receive true valuefor their respective markets.
Contact
PressPure Verticals, Inc.press@pureverticals.com
Source: Express-Press-Release.com
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