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The industry has advanced significantly since the first address management solutionswere developed in the mid 1990s. This is largely due to the growth of telephonebanking department within financial and insurance companies, as well as theemergence of CRM, which led to customer and client data management being regarded asan organisational priority. In addition, increased legislation surrounding dataprotection, including changes to the Data Protection Act, means that organisationsmust maintain consistent, safe and accurate data.
 Reaching the 10,000 customer mark is a significant achievement and demonstratesthat address management has evolved to be much more than just postcodes over thelast sixteen years, comments Rebecca Clayton, Marketing Director at QAS.  The factthat 90 per cent of the largest IT spenders in the UKÂ's public sector are QASclients shows that organisations realise the value of having accurate data uponwhich they can make sound business decisions. This allows them to communicateeffectively with their customers, prospects and partners. The rate at which customerdata decays is astounding, and QAS will continue to educate companies to help themunderstand the importance of this information.Â
WaterAid, the international charity dedicated to helping people around the worldescape poverty and disease, has benefited from establishing a long-runningrelationship with QAS. Wateraid estimates that it raises an additional  12,000appeal income per annum due to increased data integrity and accuracy, using QASsolutions. They have 400,000 contactsÂ' details to manage. QAS enables WaterAid tokeep in contact with its supporters in the way they wish to be addressed, avoidinginaccurate or incomplete.
 We have been a customer of QAS for over 10 years and in this time we have seendramatic changes in the way customer data is not only viewed, but how it ismanaged, says Dan Lockeretz, Database Manager at WaterAid.  QAS has been anintegral partner, helping us to understand the importance of data integrity andrealise the value of the information we hold on our customers.Â
Similarly, Swinton one of the largest insurance brokers in the UK, has benefitedfrom its relationship with QAS.  The accuracy of our data is massively importantbecause it allows us to provide a more efficient service to customers, says PaulCassidy, head of information systems development at Swinton Insurance.  QAS softwareenables us to generate  2 million a year of new business income.Â
QAS continues to expand its address management products and data integrity offeringsto support its growing client base. The company currently sells twenty sevenproducts and over eighty data sets from eighteen offices around the world. QASÂ' 430staff across the technical and commercial operations develop new products andsoftware, as well as providing dedicated support, consultancy, training andintegration to customers.
For more information contact:Tom MalcolmHotwireTel: 020 7608 2500Email: Tom Malcolm [tom.malcolm@hotwirepr.com]
A bout QASQAS is an international provider of identity management solutions and data accuracy. The QAS QuickAddress software range is a tool to help worldwide companies captureprecise address data and conserve integrity over time. Any company or business thatstores data about prospects, clients, suppliers, employees and distribution networkswill gain from the efficiency benefits and cost savings that QuickAddress achieves.
QuickAddress is an advanced data capture system - based on data secured leading datasources and from postal authorities. QuickAddress is a cleansing and maintenancesystem for name and address records. With the addition of extra data from oversixty datasets, the real potential of the original data is enriched.
The newest innovation from QAS is IDentifier which is designed to develop betterprocesses for identity management. The primary IDentifier solution Authenticate Proprovides businesses with quick, efficient electronic authentication of individuals. This is a help in cutting costs, minimising the risk of potential fraudulent actionsand providing protection against identity theft.
QASÂ's Award winning solutions are the result of a fourteen year investment intechnology development. QAS ensures each and every solution delivers the highestpossible levels of functionality as well as service support. QAS supports more than9,500 worldwide clients across all industry sectors. QAS is a wholly ownedsubsidiary of Experian , the global information solutions company. Visit QAS on theweb at www.qas.com
About ExperianExperian is a global leader in providing analytical and information services toorganisations and consumers to help manage the risk and reward of commercial andfinancial decisions.
Combining its unique information tools and deep understanding of individuals,markets and economies, Experian partners with organisations around the world toestablish and strengthen customer relationships and provide their businesses withcompetitive advantage.
For consumers, Experian delivers critical information that enables them to makefinancial and purchasing decisions with greater control and confidence.
Clients include organisations from financial services, retail and catalogue,telecommunications, utilities, media, insurance, automotive, leisure, e-commerce,manufacturing, property and government sectors.
Experian Group Limited is listed on the London Stock Exchange (EXPN) and is aconstituent of the FTSE-100 index. It has corporate headquarters in Dublin,Ireland, and operational headquarters in Costa Mesa, California and Nottingham, UK. Experian employs more than 12,500 people in 34 countries worldwide, supportingclients in more than 60 countries. Annual sales are $3.1 billion (Â 1.7billion).
For more information, visit the Group's website on www.experiangroup.com.
The word 'Experian' is a registered trademark in the EU and other countries and isowned by Experian Ltd and/or its associated companies.
