Recession shopping Coupon use up while order sizes fall

the last two months the average order sizes shrunk 30% from$103 in August to $72 in October. The largest drop in order sizes came from the over$250 bracket, which nearly halved from 10.3% to 5.3% of all orders, a strongindicator that consumers are putting off spending on big ticket items as theuncertainty about the economy continues. Historically the use of price comparison and coupon sites tends to go up when theeconomy weakens. In 2001 tracking from ICOM Information & Communications, aToronto-based marketing communications company, showed a significant increase in thenumber of coupons consumers redeemed each week. According to a recent poll conductedby ICOM 71% of consumers aged 18-34 are "much more" or "somewhat more" likely to usecoupons in a recession. Traffic numbers for tjoos.com seem to back this up with anincrease in unique visitors of 93% in the last two months. Retailers are reacting to slowing sales by sending out record numbers of deals andcoupons. New York Bar Store went so far as to issue an "Alcoholic Bailout package"in the form of a storewide 10% off coupon until the Dow Jones closes above 10,000points. Bart Jellema, co-founder of Tjoos.com says he saw a 31% increase in emailscontaining deals and coupons from retailers since August. "This is great news," hesaid, "as we are able to collect these offers and make them readily available toeveryone. These deals and coupons can really help stretch the family budget furtherduring these turbulent economic times." About Tjoos.com Tjoos.com is a leading online shopping portal providing the most comprehensivecollection of verified coupon codes online. It was the first to combine couponverification with free listing for merchants to create a positive user experience. Although Tjoos is based in Sydney, their primary markets include the USA, UK andAustralia. Sources: http://www.tjoos.com/Page-Cont ent/26/Coupon-Statistics http://i-com.com/aboutus_news_ detail.asp?pid=68 http://www.newyorkbarstore.com /alcoholic_bailout_package/

Source: Express-Press-Release.com

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