Released on: 12, February 2009
, Author: Lea Avsec,
, Audience: Internet related
Red Orbit , the leading company in the field of search engine marketing and Internet positioning in Slovenia has developed three effective services for website analysis. These are keyword analysis, search engine friendliness analysis and competitiveness analysis of the website.
Ljubljana, 06.02.2009 The leading company in the industry of search engine marketing (SEM), Red Orbit , has managed to develop three highly prospective services, which enable detailed analysis of websites.
"In the world of web site optimization a single word is worth a thousand pictures," says Andraž Štalec, Chief Executive Officer of Red Orbit . "In our company we use innovative tools to investigate how potential customers search for products and services online. We monthly monitor the number of searches per keyword made by internet users when looking for services. We also recommend our clients the most appropriate phrases related to the service or product they sell. "
Keyword analysis and selection is a very specific process which considers competitiveness, popularity, and relevance of each keyword. Keyword analysis report is prepared on the base of the most searched keywords.
More than 90% of internet users use search engines to access information. According to the fact that search engines (Google, Yahoo, MSN, Najdi.si) are most popular way of getting information, for success of the online presence is necessary that website adapts to the requirements of search engines.
Analysis of search engines friendliness assess how well the website is designed according to the web standards, how well allows the search spider to crawl the content of web pages, and if it allows easy access to the content. "With this analysis we can advice our clients how to achieve better results on search engines. That is how the website gets more visitors, which means more demand and consequently a greater number of customers, "says Boštjan Hozjan, Chief Operation Officer and head of development at Red Orbit .
Red Orbit SEO experts first analyze the company's website and search for disadvantages that prevent the proper positioning on search engines. Based on the results of analysis they make detailed report and suggestions on how to improve the visibility and positioning on the Internet.
The third novelty is the analysis of the competitiveness of the website. B. Hozjan said: "We have developed unique tools to measure the individual elements that affect the visibility of the website. With the analysis of the competitiveness two or more competing websites can be compared, and that is how we find which parts of the online strategy needs improvement. The analysis is suitable for all companies that wish to be aware of all the options which can enable them competitive advantage. "
Company Red Orbit is members of Ljubljana university incubator and Technology park of Primorska. Additional information about Red Orbit is available at www.red-orbit.com.
Lea Avsec,
Red Orbit, Zlato polje 11c, 4000 Kranj
Tel: +386 (0)1 620 34 85
Email: lea.avsec@red-orbit.com
Web: www.red-orbit.com
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