Rupiz Media all set to spin the online advertising industry!

State of the Indian Internet Market , a report by The KaufmanBros makes some interesting observations- Online Advertising would grow at a CAGR of 50% from 2005 to 2010; $57 million forcurrent fiscal year. Inflow from global powerhouses; Google is helping businesses transition toadvertising online. Traffic would move from larger portals to regional sites and niche content. The CPM will flatten and ads per page will increase. Growth in paid search will be largely incremental to online advertising in India E- Commerce would grow at a CAGR of 72% from 2005 to 2010; $300 million forcurrent fiscal year.

Though the internet advertising and e-commerce industry is small, Mr. Ramesh Kumar,Chief Operating Officer at Cricinfo (a Wisdon Group Company) is of the opinion that, Considerable advertiser education has happened over the last two years. Mostadvertisers are slowly waking up to the realities of the online medium and what itcan deliver in terms of value. So, the industry is witnessing a turnaround from apoint immediately after the bust when, advertisers gave a knee-jerk reaction andused unrealistic methods to include the Internet medium in their media plan.

With the Indian Advertising circuit bustling with activity, how would the online adnetworks be far behind. Precisely speaking, an online ad network provides mergingplatform for a group of websites in order to maximize revenues and minimizeadministrative costs through aggregation.

RupizMedia (http://www.rupizmedia.com/) is one such venture that has all its eyesset on the blazing internet industry. A flagship of the Rupiz Infotech group, it isrenowned in the UK online marketing arena since its inception in 2001. Rupiz Mediavows to provide expertise in the domains of Search Marketing & Web ApplicationDevelopment. With a 140,000 strong keywords rich library, the company hassuccessfully earned its niche in reputation management for businesses dealing inFinance, Online Retail, Travel, Real Estate, Mobile telephony and Telecom. Ms Wali,Co-founder and Business Head for Rupiz Media puts it, The aim is clear; toestablish Rupiz Media as a premier agency across the globe by the year 2010. We areyoung, aggressive and result-oriented. It is our unique in-house technologyplatform, Search Matrix, that helps accomplishing a project with our very own RupizMedia finesse and clients have loved it.

Well, with the action-packed online advertising scene, strong players like RupizMedia can expect to rope in huge clients besides the coveted global goodwill. Therevenues come concomitant.

Source: Express-Press-Release.com

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