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The Web 2.0 phenomenon is not unheard of. There is brouhaha about it in the IndianOnline media industry.
Web 2.0 is a relatively new market but the start-up scene in the Indian consumerspace has been vibrant. A recent study by IDC recently did a reality check on theWeb 2.0 start ups in India. It revealed that India-focused Web 2.0 ventures likeMingleBox, Fropper, SirfDosti and BigAdda together have a combined user base ofaround 15 lakh. No doubt these websites are doing exceptionally well in the Indiancontext .
Essentially, the primary pillar of web 2.0 is its collaborative & sharing nature.What Web 2.0 does is enable the users to populate content on the internet. DineshWadhawan, MD and CEO, Times Internet Ltd, adds, "Web 2.0 is about decentralization,participatio n and openness of platforms and about creating platforms which lead toeasy creation of content - be it blogs, free image or video upload."
Anupam Mittal, CMD, People Group, says, "It (Web 2.0) gives lot of power in thehands of the Internet consumer, making the World Wide Web a platform for give andtake. To sum it up, Web 2.0 is what truly makes the Internet 'of the people, by thepeople and for the people."
The Web 2.0 centric activities like social networking, blogging, video and photouploading are increasingly being adopted by the Indian internet users. Consideringthis the Web 2.0 scene is certainly going to revolutionize. This has greatly helpedin boosting confidence of the e-entrepreneurs to invest in it. Websites that circlethe Web 2.0 trajectory have an edge of becoming immensely popular with the massesowing to its interactive and user-inclusive nature. Many online media agencies haveacknowledged this trend and have surfaced on the Internet Marketing seen with abang.
In this regard one venture that stands league apart is Rupiz Media. Operatingglobally under the Rupiz Infotech group, its parent concern, it is a renowned namein the UK. It offers expertise in all domains of Online Marketing, be it SEM, SEOand Web Optimisation.
Following its very own home-grown search technology called the Search Matrix, itprovides host of services that help make the clients' website both user and searchoriented.
What's interesting in this context is that Rupiz Media has taken the dubious sceneof Web 2.0 in India head-on. When we asked Mr Rupinder Khurana, the Co-founder andDirector of Rupiz Media, this is what he remarked," Rupiz Media is not your me-toobrand. It is capable of adapting to any trend that is likely. We are sure of our Web2.0 offering as we have takers for it."
Ms Wali, the co-founder and Business Head for Rupiz Media group further elaboratesthat as an entity Rupiz Media can deftly design and optimize a website compatible tothe Web 2.0 platform.
Well ,it has been observed that the internet users in India( hitherto contentbiased) are welcoming the "participation and interaction" trend. In most probabilityit is likely to continue. No doubt, ventures like Rupiz Media have a reason to raisea toast.
