Released on: 9, March 2007
, Author: Caroline Melberg
, Audience: Internet related
MINNEAPOLIS, MN March 13, 2007 Small Business Mavericks, adivision of Melberg Marketing, today announced the launch of its new book,downloadable as a PDF, called "How to Get Massive Publicity for Your Local SmallBiz Even on a Shoestring Budget! " It s no longer true if it ever was that you can build a better mousetrap and havethe world beat a path to your door, said Caroline Melberg, President of MelbergMarketing, Inc. A successful business owner has to find affordable ways to get theword out about superior products and services, and one of the best ways to do thatis solid public relations. There are rules, Melberg says, about what sort of small business events make goodannouncements and what sorts don t. About how to choose spokespeople, plan andstagger release schedules, and track results. About how to find appropriate media,and approach them without being a nuisance. Available for $39, the new 113-page book introduces small business owners to everyimportant concept in planning a public relations campaign. A 20-year veteran ofboth large companies such as AT&T and small startups (including one that went on tospectacular success), Melberg reveals specific tactics that she illuminates withcolorful success stories of real small business owners who found ways to getattention that far exceeded expectations. Among the topics the book discusses are: PR as a complement to other marketing tactics Success stories from real-world entrepreneurs Eleven milestones that provide a basis for great announcements Creative opportunities for great PR overlooked by most small business owners Critical components in presentation and structure How to plan for and find the best distribution outlets Media types: Understanding the differences between local media, Internet media,mainstream press, bloggers, and trade magazines Keys to follow-up: How not to be a nuisance Ideas for powerful publicity events How to track your results. . . and much more. The techniques Caroline teaches are simple, down-to-earth andextremely effective. She really cares about the success of small businesses andknows how to provide them with the information they need to succeed online! saysSue Corning, a successful small business owner in Arizona. Small Business Mavericks is so sure you ll find value in "How to Get MassivePublicity for Your Local Small Biz Even on a Shoestring Budget! ", that the companyis offering the book with a 30-day money-back guarantee. Download it now atwww.SmallBusinessMavericks. com. About Small Business MavericksHeadquartered in Wayzata, Minnesota, Small Business Mavericks is the leader inteaching small business owners and managers how to market their businesses on theInternet, think creatively to find new local customers and increase sales. ContactSmall Business Mavericks today by calling 952-473-1007, writingCaroline@SmallBusiness Mavericks.com or visiting the company s web site atwww.SmallBusinessMavericks. com.About Melberg MarketingHeadquartered in Wayzata, Minnesota, Melberg Marketing is a full-service virtual,integrated marketing firm dedicated to bringing blue-chip marketing experience totoday s small business owners.
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