SOTA Creative Launches New Website For The Clock Hotel

ey-based full service creative agency SOTA Creative haslaunched a newly redesigned website for the Clock Hotel at www.clockhotel.com.au.Part of the Solotel Management Group of Hotels, the Surry Hills icon is an upmarket,trendsetting venue attracting a local crowd of designers and artists. Situated inthe hub of design, fashion and popular eateries, it was essential the new websitewas cutting edge and interactive, reflecting the culture of both its patrons andsurroundings. The creative challenge was to incorporate the two distinct atmospheres within thehotels two bars in one website. Embracing both the heritage and character of thedownstairs environment whilst adeptly embodying the contemporary sophistication ofthe upstairs bar. Where the previous website did not reflect the energy of the ClockHotel, the new website asserts it as the leading hotel in the Surry Hills area.The revamped website captures the various key elements of the Clock Hotel in superslow motion using the state of the art Phantom HD camera which shoots at 1000 fps(frames per second) This unique approach provides a rich online experience for theaudience, that invites the viewer to both interact with and revisit the site. The key concept behind the design - The Clock Hotel Where Time Never StandsStill is conveyed on each page of the website. Various elements moving in superslow motion are shown as important to the room itself and the culture of the bar.Commencing with the time-lapse street sequence and the moving mechanism of a clock,the notion of time is enhanced on other pages. Depicting a world away from anotherworld, a flambé has flames that move like silk, an olive is dropped seductively intoa martini, a cue tip slowly hits a pool ball, on contact the chalk creates a poeticcloud. The concept proved to be the perfect fit for our Hotel as it is not only relevantto our name but also The Clock Hotel s constantly evolving nature, ensuring that we are catering tothe tastes of a creative and intelligent market The SOTA team were truly inspiring to work with and as a client we felt very muchinvolved in the process. The end result has been beyond our expectations - NatalieJames - Solotel Hotel Management With the integration of video and digital this experiential website containsstunning imagery that reflects the culture and personality of the hotel. Providing afull audio-visual experience, it is a perfect illustration of the growth in thedigital arena from its text- based roots to a rich visual and emotive experience forthe online audience. This site demonstrates that the future of online has arrived. Its use of richmedia is a conscious movement away from the text-based foundations of the internet.It is made possible by improvements in broadband speed and compression technology,along with a client who has a passion for entertaining their customers. I amextremely proud that SOTA Interactive are at forefront of deploying rich media intoonline environments - Leon Minervini - Managing Director of SOTA Creative.SOTA CreativeRebecca Duncan 0432 443 144Leesa Minervini 0422 811 723Solotel Hotel Management Natalie James - 0414 561237www.sotacreative.com www.solotel.com.auSeptember 2008

Source: Express-Press-Release.com

Get RSS updates on latest computer technology and software related press releases   

You are welcome to include these headlines in your own pages. If you want to find out how to parse this RSS file please read our tutorial How to parse RSS feeds with PHP.