Released on: 31, December 1969
, Author: Chris Kovach/StylePath.com
, Audience: Internet related
BOSTON October 20, 2007 StylePath.com today launched the firstwebsite that finds products for shoppers by learning their individual taste. StylePath s patented technology simplifies online shopping by offering personalizedproduct recommendations tailored to each user s unique style profile.
StylePath features style-driven items that are difficult to search for online.StylePath s CEO, David Hornstein, explains Online search is fine for items likeelectronics or books, but does a poor job finding visually-determined products. Wesolve this problem by matching a shopper s mental image of what they are looking forwith actual products online. In this way, shoppers can search thousands of siteswith one click and only see products they like. The StylePath collection includeshome décor, lighting, kitchen/bath fixtures, rugs, jewelry, watches, shoes andhandbags. The site will soon add apparel, art and textiles.
StylePath s key features include: Image-based search that displays product results customized to each user s taste Artificial Intelligence that learns users aesthetic preferences to optimizeproduct recommendations One-Stop comparison shopping from thousands of popular sites StyleSpace The first style-based social network connecting users with similartaste to share ideas and discuss products 3D Decorator An interactive application that allows shoppers to redecoratevirtual rooms to help visualize products in their own homes
How it works:Visit stylepath.com, choose a product category, and create a style profile byquickly rating a few test images. StylePath s patented technology finds aestheticpatterns in your profile that match products with similar attributes from thousandsof websites. Use the more similar products feature to both zero in on what you relooking for and improve future searches by teaching the algorithm more about yourstyle.
About StylePath:StylePath is a Boston-based personalized shopping website founded by architect DavidHornstein. It is the only website that learns individual users sense of style tooffer them better product matches. Hornstein initially developed the idea to gain adeeper understanding of his clients' aesthetic sensibilities. Through collaborationwith double-PhD professor Dr. Dan Ariely from MIT, the artificial intelligence-basedconcept evolved into a way to leverage the web s vast selection to match eachindividual s taste. Hornstein received patent #7,228,283 for his invention, withtwo other patents pending. StylePath was selected as a semi-finalist in theTechCrunch40 hottest new startup competition.
CONTACT:
Chris KovachDirector of Marketingckovach@stylepath.co m(617) 308-7972
David HornsteinFounder/CEOdhornste in@stylepath.com(781) 259-1221
###
Source: Express-Press-Release.com
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