Released on: 18, January 2006
, Author: Reliable Co
, Audience: Internet related
Double Your Sales Potential With Double-sided Business CardsBy: Christopher Brunner
Swapping business cards is one of the most basic and common forms of networking inthe business world. With something that is so common practice, people often hand outcards blindly while not really thinking about what the card does AFTER you hand itout.
How do your clients feel about your business card? Put yourself in their shoes.
Is it valuable to them?
Does it solve a problem?
Take advantage of the extra real estate on the other side
Most business owners don't utilize the backside of their business cards. It's primespace to include important facts, offers, and information that help sell yourcompany to the holder. Including valuable offers on your business card will make itworth holding on to.
P.T.O - How to get someone to turn over your business card
One small abbreviation added to the front of your cards can double your successrate. P.T.O. (Please Turn Over) lets the holder know there is something of value ofthe backside, and it would be in their best interest to check it out. Alternatively,you could include "See back for special offer" if you have the space for it.
Now that you have their attention, reel them in with a:
Survey, redeemable for a free gift
Punch card for frequent clients
Valuable coupon URL to a special webpage targeting business card recipients
Research your sector to learn what business card marketing words will flip theirswitch and turn them on to your company. Give them what THEY want.
Even if you only hand out 50 cards using this technique, you've just created 50opportunities for new business. Just imagine the possibilities that would come withhaving 1000 highly effective business cards floating around.
Now that you've found the secret recipe for business card marketing success, handthose cards out wherever and whenever you can. The more you hand out, the betterchance you have of scoring another life-time customer
Source: Express-Press-Release.com
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