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Carlsbad, CA, 4/28/2006 Â
Sofizar Inc  Sofizar, a Carlsbad, CA Based company specializing in Click FraudDetection Service and Search Engine Marketing ( SEM ) today announced that it willbe offering itÂ's services in Korea and Japan as a partner of M2Soft. M2Soft will useitÂ's extensive and impressive client list in Korea and Japan to take on the Asiansearch and advertising market in a big way.Search Engine Optimization ( SEO ), is the art and science of designing navigation,writing copy and forming online partnerships which allow target websites to rankhigh for targeted keywords that helps to increase sales both online and offline .While SEO is a dollar400 Million industry in the US, it is in a very nascent stagein Korea and Japan. On the other hand, the search engine traffic across the board,is seeing a sustained CAGR of 36% in Korea, creating a huge opportunity formarketing to this traffic. Furthermore, with the rise of PPC advertising, ClickFraud is becoming a serious issue for advertisers in Korea.
Sofizar currently manages over dollar12 Million in advertising spending for itselite customers in the US and UK. Sofizar's operations and R&D center in Pakistanallows it to offer high-value, high-touch search marketing services at highlycompetitive rates. The exponential growth of search engine usage in Korea and Japanmakes search marketing critical to any online business targeting those and otherInternational markets.
M2Soft, with itÂ's premier Global Reporting Tool  Report Designer has partnershipand contracts with some of the largest banks, Automotive and Consumer Electronicscompanies in Korea and Japan. M2Soft has a Korean and Japanese marketing presence,software sales force, and a reputation for quality. M2Soft is in a unique positionto market SofizarÂ's search engine advertising and technology to itÂ's fast growingclient base.
 We are very excited by the growth possibilities that the Korean and Japanesemarkets afford us said Ron Arthur, Program Manager of Sofizar SEO service.  Aftercareful evaluation of Korean markets and possible partners, we feel privileged to beworking with M2Soft. M2SoftÂ's marketing presence, industry contacts and the qualityof their team makes them an ideal partner for this exciting area .
 We at KOICA evaluated SofizarÂ's technology and itÂ's application in the Koreanmarket place and came away very impressed says Dr. J. Jang of Korean InternationalCooperation Agency ( KOICA ).  The technology and expertise provided by Sofizar ismatched by the marketing prowess of M2Soft, which makes them natural partners .
 One of the things that impressed me about M2Soft was their process of due diligenceand evaluation of SofizarÂ's Click Fraud Detection Software  Zaralyzer as our coretechnology says Zafar Khan the CEO of Sofizar Inc.  M2Soft took the necessary time,and flew in a large team of engineers to evaluate our technology and processes. Weare very excited to work with the quality conscious team of M2Soft .
 Search Engine Advertising is growing fast in Korea and Japan, and we are wellpositioned with proven processes and technology of Sofizar along with the firstmoverÂ's advantage says Mr. Eugene Park the CEO of M2Soft Co. Ltd.  In the firstphase we want to service our existing clients who want to target their services tothe US market .
This comprehensive agreement allows Sofizar to help Korean and Japanese businessesextend their reach into the North American B2B and B2C search markets. Furthermore,this allows Sofizar Inc. to refer itÂ's existing corporate clients into the Koreanmarkets.
About Sofizar
Sofizar uses itÂ's traffic analysis and pattern matching software to detectfraudulent PPC clicks. This click fraud software is adaptive, and stores patternsfor certain websites as we as deviations. Sofizar, manually audits the accountswhich are flagged by this software as possible frauds and then works with searchengines to obtain refunds and credits against future advertising spending. Sofizarproactively looks for vulnerabilities in Overture and Google, in order to betterprotect itÂ's clients. As Internet Marketing Specialists since 2002 our experienceshows significantly higher conversion rates with Organic search engine listings thanpay per click, that is why our sister concern Sofizar.net focuses more on OrganicSearch Engine Marketing via Search Engine Optimization than Pay Per Click Marketing.More information about SofizarÂ's Click Fraud Services
More information about SofizarÂ's Search Engine & Internet Marketing ServicesMore Information about M2SoftÂ's Reporting Software Contact Person:Mr. Ron ArthurPhone: 1.877.8445435Email: art@sofizar.com
About M2Soft
M2Soft has over 700 customers in and outside of Korea, and the major product whichis web reporting tool, Â Report DesignerÂ' is applied to over 15,000 sites in Korea.The Report Designer is the most advanced report generating software that allowsbuilding of reporting forms that interfaces with a variety of databases inclient/server and web environment. M2soft is expanding its market to Middle andSouth east Asian, as well as USA.
http://www.m2soft.co.kr
Contact Person:Jang, Jae Won Email jwjang@m2soft.co.kr Phone: 82-2-2188-8523 For more information visit: http://www.sofizar.com/korean- partnership.php
