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Let us check the methodology that are used in SEO; firstly the SEO makes it surethat a site is "readable" accurately by the "spiders". Spiders are programs used bysearch engines to visit web sites and collect the data for the search engine toindex. An improperly indexed site is obscured in the search engine result.
SEO provides some 'on page' techniques like presenting the salient 'keywords' in theright places on each page. Another technique is to analyze the keyword that helpsthe optimizer to pick up the most generic search phrases for any business area.
There are many websites that contain some conflicting design components, which arenot permissible by the search engine spiders, and also having some deficiency intext composition for the visiting search engine robots.
As the search engines conceal the searching algorithms, the SEO is a continuousprocedure of analysis, observation and switching techniques. It is necessary to makea co-ordination between spider robots and the site building methodology to reachtheir criteria so that the customers can achieve a top 20 ranking for a long time.
The Search Engines make it confidential regarding what are the criteria theyconsider to list the result.
It is totally their business policy to dodge other competitors and also prevent the'spammers' from unauthenticated knock. The most evil users in the world of web arethe adult-sites.
Some faults that hampers the SEO:
1. Omission of title on any page.2. Usage of image or animation excessively on a page.3. Confusing and complex menu system.
1. Omission of title on any page:
It is highly recommended that all the pages in a site must have an illustrative,keyword relevant title which ensures the site to be in the top 20 search results.
2. Usage of image or animation massively on a page.
The Search engine spiders do not visit web pages containing high-end graphics andanimation movies. As Search Engines can't cognize the images or flash movies, so thetextual contents should have the importance over the graphics and images.
3. Confusing and complex menu system.
Search Engine 'spiders' get it difficult to go through the congested menu system. It is recommended to design menu systems in simple textual format and also use thesitemap to find the pages on the site even if the  spiders fail to navigate themenu system.
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