Released on: 31, December 1969
, Author: Allison Nazarian / Get It In Writing, Inc.
, Audience: Internet related
Did you know that a potential customer decides in secondswhether to stay on or leave your website?
The more you know about the behavior of your potential customers, the better yourchances of them becoming a paying customer, explained Allison Nazarian, founder andpresident of Get It In Writing, a copywriting and marketing firm. Regardless ofwhat you re selling a product, service, your expertise this holds true. Forinstance, we know that most people skim your content; skip around within the samepage and click all over the site. They scan and their eyes tend to hone in onheadlines, blurbs and captions.
Some other ways to make the sale online:
Remember less is more: If you feel like writing poetic prose about your product orservice - Don t! It s a hard thing to hear, but the readers don t care. They wantsolutions. Cut the jargon: Readers like upbeat copy. They want a personal experience. Keep itreal. Think like a buyer: Shopping online is different than shopping in a store.Customers do not have the luxury of physically interacting with your product orasking live questions. Give them all of the details (even if you think they reobvious).
Making sure your website speaks to the needs and wants of your potential customeris key, Nazarian added. If they are confused, or can t find answers immediately,they will abandon it without a second thought.
About Get It In Writing, Inc: Since 2001, Get It In Writing, Inc. has been a leaderin copywriting and marketing services, consulting and instruction for businessesthroughout the world. For information, free tips and resources and/or to request afree consultation, visit www.GetItInWriting.biz.
Source: Express-Press-Release.com
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