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The acquisition enables SezWho to provide more precise contextual reputation scoresfor contributors based on topics of conversation. In this way, users can build theirreputations in specific areas increasing their social capital. Unlike commentreplacement systems, SezWho augments conversations rather than replacing blogcomments. With SezWho, posts and comments can be ranked across blogs, forums, andother social media. Data and content reside within the community, while users canaccess their universal profiles across social media sites.
SezWho has begun integration of Tejit s semantic-analysis engine, which uses NaturalLanguage Processing (NLP) and semantic matching technology to identify topics,sentiments and entities present in web content. Building on the elements of Semanticweb and advanced information retrieval techniques, like entity recognition and textclassification, this new technology locates the relevant discussions and contentaround topics of interest. The use of algorithms to rank content differs from thetraditional citation-driven approach, allowing for a deeper interpretation ofcontent and more accurate reputation scoring.
The integration of this innovative semantic analysis technology with our ownuniversal profiles, content discovery and reputation services allows SezWho to moreclosely emulate how communities flourish on the long tail as we provide more precisecontext-based reputation scoring for those who contribute, said SezWho CEO,Jitendra Gupta. The traditional method of content discovery based on the similarityof content is not adequate for connecting conversation across social sites in ameaningful way. A new level of context-sensitive, semantic discovery is required toreflect all the layers of users participation across the social web, and to tracktheir contributions in a way that is universally relevant both within and acrosscommunities.
The SezWho service captures valuable information about the history and expertise ofindividual contributors, encourages more thoughtful commentary, and cultivatescommunity engagement. Community participants use SezWho to rate one anothers postsand comments by indicating whether the content was useful or not. This rating isadded to cumulative rankings, providing an overall score associated with individualprofiles and allowing visitors to demonstrate their expertise and knowledgethroughout all SezWho-enabled sites.
Tejit CEO Indus Khaitan will join SezWho to head SezWho s development efforts.Khaitan began Tejit in 2007 as a personal project when he became frustrated readingduplicate content from the 1000+ blogs he had bookmarked. Tejit expanded itsanalysis capabilities across millions of blogs. Khaitan brings a decade of softwaredevelopment and product management experience to SezWho. In 2003, while at Symantec,Khaitan launched the company s first internal blog and coined the term WritableIntranet, which has come to represent Enterprise 2.0. Khaitan was an earlyproponent of syndication using feeds and contributed to the RSS 1.0 specification in2001.
About SezWhoSezWho (www.sezwho.com), launched in June 2007, is a universal profile service forthe social web that engages communities and enables content discovery. SezWho ssophisticated reputation engine informs and improves conversation across distributedsocial spaces, including blogs, forums, social networks, wikis, and any site withcollaborative content. SezWho encourages a more engaged community by inspiringcommenters to leave more insightful comments, as well as having readers vote on thefeedback of others.
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