Commenting on this recognition, Mr. Vibhas Mehta, Business Head of Shaadi.com said, We are elated and humbled by this recognition on a national platform. It is areflection of our commitment to providing a simplified, trusted and provenmatrimonial services website .
The online research conducted by JuxtConsult reveals that only 26 (or about 1 in 5)of the websites are truly 'customer-responsive'. Of the 26 highly user-friendlyidentified, 12 websites stood out to form the benchmark or the best 'practicedgroup'. Shaadi.com is featured amongst these 12 websites.
This evaluation and classification of the top 121 highly popular websites in Indiain terms of their customer responsiveness and download times was done by JuxtConsultas part of its study to measure and calculate  User Friendliness IndexÂ' (UFI) ofthese websites. All the 121 sites were measured on the 32 individual usabilitycriteria to arrive at the comprehensive usability index, or  User-FriendlinessIndexÂ' (UFI) of each website. Only 26 of the 121 most popular websites in India wereable to qualify to be tagged  User Friendly .
To make the study more comprehensive and representative, the top 5-6 websites from23 popular online categories were included. The top 5-6 websites from each of thesecategories were selected using a combination of the Alexa traffic ranking data andthe user preference of these websites as measured through a large online internetsurvey conducted by JustConsult in May 2006 under its  In Asia Online 2006Â'study.
About Shaadi.com:A part of People Interactive (I) Pvt. Ltd., Shaadi.com was founded in 1997 and hasemerged as a leading Internet Services Company in India. Using proprietarytechnology, Shaadi.com has transformed matchmaking into an interactive and excitingexperience. A detailed profile, multiple photos and a robust messaging system makevirtual matchmaking almost real. Shaadi has been ranked  The most visitedmatrimonial website in India by Ranking.com and is also the only MatrimonialWebsite among the top 10 most visited websites in India as per Alexa.com. Shaadi isthe first Indian matrimonial portal to be ISO 9001:2000, TRUSTE and Verisigncertified. Today, with over 9.1 million members, 300 million page views per monthand over 715,000 successful marriages to its credit - Shaadi.com has revolutionizedthe entire process of matchmaking.
People Interactive (I) Pvt. Ltd.People Interactive (I) Pvt Ltd a part of People Group, which owns and operatesbusinesses such as Shaadi.com, Fropper.com, Shaaditimes.com, Astrolife.com andShaadi Point. Besides People Interactive, the group is a leading player in theMobile VAS space through its company People Infocom. Its brand MAUJ is a preferredpartner to leading mobile operators all over the world. People Group is alsoinvolved in film & television production and event management through subsidiarycompanies, People Pictures, Purple Media and PEP Management respectively. PeopleInteractive is a member of Nasscom, MAIT, FICCI, and a primary member of IAMAI.
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