Released on: 31, December 1969
, Author: Blane Perun
, Audience: Internet related
New York, NY / March 5, 2008 Shenoa & Company, is enjoying abig return on their investment. Several weeks back, we detailed the different benchmarks and touch points that Shenoa Diamonds was putting into action so that they canmaintain and increase their market share during these turbulent economic times. One of our biggest goals is to increase the knowledge of our clients and staffwhich will significantly increase sales, specifically repeat sales, notes ScottCowan, COO of Shenoa & Company.Team Shenoa has slowly blended the necessary action items that are needed toaccomplish this initiative. The goal of education will be an ongoing initiativethat will have to be adaptable to our core mission and executable with the staff andresources available, comments Blane Perun, VP of Online Marketing.The mission is more than increasing sales. The idea of just going for the dollars isa short-sided trap that a lot of companies have fallen into. Shenoa and Company isusing their savvy marketing team to launch several new strategies that will enableShenoa to increase new sales but more importantly, continuing to increase the numberof sales from existing clients.One of the strategies that Shenoa and Company is seeing great results is thecontinued education of customers and clients. Our staff has/will be given ongoingtraining on all the best practices and information, needed to assist customers tomake an informed decision. This process instills confidence in the sales staff,which in turn gives the client the security and knowledge to make an informedpurchase, explains, Scott Cowan, COO of Shenoa & Company.Shenoa & Company is working feverishly to take this knowledge transfer, one stepfurther. As anyone knows, it s easier to increase sales by repeat business. Wehave seen a real surge in repeat sales over the last few months. This is a directresult of talking and understanding our customers to find out their likes anddislikes, and give us the positive and more importantly the negative feedback sothat Shenoa & Company can reach the next level! exclaims Blane Perun, VP of OnlineMarketing.
About Shenoa: Founded in 1980, Shenoa and Company is one of the fastest growingonline retailers of certified diamonds and jewelry. With photos, drop down menusand special features, the Shenoa Web site makes it easy and affordable to shop forjewelry.
Web Site: http://www.shenoadiamonds.com
Contact Details: Contact: Blane Perun, Shenoa and Co.Email: bperun@shenoa.com Phone: (866) 743-9268
Source: Express-Press-Release.com
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