Significance of SSL and Digital certificates for e-commerce Industry

- http://www.sslgenie.com, SSLGenie (Global SSL CertificationAuthority) is a leading Internet security expert and provides E-commerce SecuritySolutions. SSLGenie is the most affordable SSL available with 99.3 % browsercompatibility.Secure Sockets Layer, which is also known as SSL certificates , is the standardsecurity technology for creating an encrypted link between a web server and abrowser. Before the introduction of SSL it was difficult to ensure privacy over theweb in online transactions. Digital certificates are used with the most popularsecurity protocol on the Internet. Without this encryption, packets of data travelnetworks in full view. The secured socket layer (SSL) technology provides strongencryption of HTTP packets during their online transfers through the World Wide Web.Thus, in order to encrypt a SSL certificate from a trusted certification authoritylike SSLGenie is necessary to ensure the online security. Before SSL and digitalcertificates, there was a general fear in the online buyers that an individual scredit card information could be picked up by a third party and misused forunauthorized purchases.

SSL (secure sockets layer) is a communications protocol, which is now the globalstandard for security SSL creates an encrypted link between a web server and a webbrowser to ensure that all data transmitted remains private and secure. The SecureSockets Layer protects data transferred over http using encryption enabled by aserver s SSL Certificate.

Benefits of SSL are-

1. Gain competitive advantage by appearing more trusted and more legitimate - SSL Certificates and Site seals are an effective way to make sure your customersknow your site has the stamp of approval from a leading global CertificateAuthority. Displaying the seal on your Web site can increase visitor-to-salesconversions, lower shopping cart abandonment and result in larger average purchases.The SSLGenie site seal provides fast and reliable, web site identity authenticationand instant proof to your customers that your site can be trusted.

2. Provide assurance to your customers that their data cannot be tampered - WithoutSSL encryption, packets of information travel through networks in full view. Imaginesending mail through the postal system in a clear envelope. Anyone with access to itcan see the data. If it looks valuable, they might take it or change it. Withoutthird-party verification, how do you know a Web site is really a business you trust?Imagine receiving an envelope with no return address and a form asking for your bankaccount number. An SSL Certificate helps Web site visitors protect sensitiveinformation and get a better idea of who they are trusting with it.

Now a day, most of the e commerce sites use this digital certificate to keep theircustomers valuable information safe and secure. That s why when we make a purchaseon the Web and notice the closed lock icon at the bottom of our browser or theHTTPS:// prefix in the URL, it means now all data passed between the web server andbrowsers remain confidential, integral and secure. The use of SSL DigitalCertificates also provides a unique level of trust because a certificate verifiesthe users authenticity. This is an important step in instilling trust in potentialcustomers. Many savvy consumers will avoid an online retailer entirely if they donot use SSL.

Source: Express-Press-Release.com

Get RSS updates on latest computer technology and software related press releases Subscribe to this feed!  

You are welcome to include these headlines in your own pages. If you want to find out how to parse this RSS file please read our tutorial How to parse RSS feeds with PHP.