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MINNEAPOLIS, MN Â February 16, 2007 Â Small Business Mavericks, a division ofMelberg Marketing, today announced the launch of its new book, downloadable as aPDF, called "How to Use E-mail to Skyrocket Your Sales, Without Burning a Hole inYour Pocket!"
 Small business owners, overworked and overloaded with information, need a singlesource where they can find tested email marketing techniques that have a realbottom-line impact, said Caroline Melberg, President of Melberg Marketing, Inc. WeÂ've leveraged our experience as a virtual agency with dozens of clients to puttogether THE ultimate guide to high-impact email marketing, at a fraction of thecost of competitive programs available today.Â
Available for $49, the new book introduces small business owners to every importantconcept in email marketing, offers guidance on choosing tactics appropriate to yourgoals, and tells how to track and measure your effectiveness. Among the topics thebook discusses are: The five types of e-mail marketing and how to use each one Why you need an electronic newsletter, how to create one, and how to build lists Which advertising models work and why Where you can find content Why electronic post cards and e-brochures are effective How e-courses (electronic courses) can increase your respectability andcredibility as an expert in your field while increasing your bottom line
. . . and much more.  CarolineÂ's approach is all about explaining how smart smallbusiness owners can use  maverick strategies to leverage the weaknesses of largercompetitors into extreme competitive advantage, says Scott Miller, President ofArea 51 Design.  It works!Â
Small Business Mavericks is so sure youÂ'll find value in "How to Use E-mail toSkyrocket Your Sales, Without Burning a Hole in Your Pocket!", that the company isoffering the book with a 30-day money-back guarantee. Download it now atwww.SmallBusinessMavericks. com. ■
About Small Business MavericksHeadquartered in Wayzata, Minnesota, Small Business Mavericks is the leader in LOCALInternet Marketing. They teach small business owners and managers how to markettheir businesses on the Internet, think creatively to find new local customers andincrease sales. Contact Small Business Mavericks today by calling 952-473-1007,writing Caroline@SmallBusinessMaverick s.com or visiting the companyÂ's web site atwww.SmallBusinessMavericks. com.
About Melberg MarketingHeadquartered in Wayzata, Minnesota, Melberg Marketing is a full-service virtual,integrated marketing firm dedicated to bringing blue-chip marketing experience totodayÂ's small business owners.
