Released on: 31, December 1969
, Author: The Escape
, Audience: Internet related
Basingstoke, UK 2nd June 2008 Over two-thirds (67%) of smallto medium-sized enterprises (SMEs) are not satisfied with the performance of theirwebsite, according to a study, conducted by design and web agency The Escape. Theresearch, which surveyed 100 business-to-business SMEs about their online presence,also reveals that 61% don t have a defined web strategy.
The majority of SMEs stated the primary goal of their website is to generate leads(45%), with brand building (22%) and online sales (18%) also a priority. However,while 67% of SMEs are measuring traffic to their website, only half (51%) aremeasuring the effectiveness of their website in meeting their primary goal.
Craig Killick, managing director of The Escape, commented: Our study reveals that ahigh proportion of businesses are lacking a defined web strategy, which is leadingto dissatisfaction with the performance of their site. Whether it s generatingsales, newsletter sign-ups or encouraging people to get in touch, any website musthave a clear business goal, then the appropriate build to fulfil that purpose andthe ability to measure its success.
Lots of companies want to deliver the 'Amazon experience' online, but a successfulweb presence takes time and investment. Smaller businesses should start small, beflexible and grow with their success.
The Escape works with small to medium-sized businesses to help them maximise theeffectiveness of their website. The company has recently published an e-bookspecifically for small businesses on how to create quality, optimised web pages. Common Sense SEO for Small Business can be downloaded for free at The Escape swebsite: www.the-escape.co.uk/reference /seo-book/ .
ENDS
Notes to Editors
About The EscapeThe Escape is a UK-based design and web agency focused on delivering businessresults. The company specialises in working with small to medium-sized enterprises,using their core skills of creative, technical web and online marketing to helpclients raise their profile and convert awareness into customer retention and newbusiness.
Source: Express-Press-Release.com
Related downloads
With dbQwikReport OnTime Designer Pack you can easily design reports that run on your web site, in your office or on your PC. View the reports in any standard web browser. Create both internative and batch reports.
Easy to use payroll software designed for small businesses. Prints checks, generates reports and calculates withholdings for all 50 states and D.C.
Have a new business idea? iPlanner is a Web-based budgeting, forecasting and business planning software. This service enables a business manager to prepare forecasts or a complete Business Plan consisting of a strategy and financial projections.
Correct Accounting Software is a very powerful financial accounting software for small and medium businesses. Features include basic inventory, invoicing, accounting, comprehensive reports, Email, PDF, Address book, and a great interface.
TimePanic is a time tracking application for the self-employed, for small businesses, or just for anyone who works on a computer. It tracks your hours on a per project basis, calculates overtime, manages your absences and prints reports.
WorkOrder TS allows you to quickly set up a work order/ticket tracking system for most service related businesses. It is capable of handling multiple branches, which allows all branches to run from one central server connected to the Internet.
Commit - CRM, Service and Billing for Small Computer Repair and Computer Services Businesses. Commit is an affordable CRM, Service, Dispatching Contracts and Billing software solution designed specifically for computer services companies
Correct Accounting Software is a very powerful financial accounting software for small and medium businesses. Features include basic inventory, invoicing, accounting, comprehensive reports, Email, PDF, Address book, and a great interface.
AnyCard is a credit card authorization program for small businesses. It is particularly useful for businesses that only process a few cards a day. Utilizing touch-tone processing available through most card processing centers, it keeps costs low.
BarracudaDrive is an easy to use web server for small businesses and home users. The server includes the following plugins: Content Management System, Electronic Bulletin Board, WebDAV Server, Web File Manager, HTTPS tunnel, SSL VPN tunnel clients.
