Released on: 7, November 2006
, Author: Snoozester Inc.
, Audience: Internet related
Snoozester, Inc. announces the launch of a new marketingcampaign that leverages Snoozester's wake up call service in order to market a newproduct. Snoozester worked closely with Chicago-based digital media agency,VerveLife, to develop a promotional wake up call campaign for one of VerveLife'sclients (a Fortune Global 500 company).
Snoozester's President and CEO, Neville A. Mehra, said of the campaign, "Our currentand prospective clients continue impress us on a regular basis by dreaming upinnovative uses for Snoozester services, like using wake up calls to promote theclient's brand and while launching their new product line. We are very proud to be apart of such a forward-thinking campaign; it is apparent that both VerveLife andtheir client recognize the power of wake up calls as a branding tool and see them asanother Guerrilla marketing tactic at their disposal."
The promotion allows participants to schedule a wake up call online via thecampaign's website or in person with one of the teams of promoters, who arecurrently touring hip nightlife spots in nine different U.S. markets. The campaignwebsite and the teams of promoters gather information from the participants and thenrelay it to Snoozester in order to schedule and deliver the calls. This integrationis made possible by the Snoozester application programming interface (API). TheSnoozester API is the cornerstone of Snoozester's business services; it allowsbusinesses to integrate Snoozester's wake up, notification and reminder calls intotheir applications. Snoozester COO, Poya Golriz, commented, "We designed the API tobe as flexible as possible in order to meet the needs of a diverse client base. Thisproject has been a great opportunity for us to showcase the capabilities of theSnoozester API."
Source: Express-Press-Release.com
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