Released on: 27, February 2007
, Author: Parker, Wayne and Kent Public Relations
, Audience: Internet related
StickSports Ltd, the company behind the worldÂ's most popularonline cricket game, has appointed Parker, Wayne and Kent to provide ongoing publicrelations support.
Over two million unique users every month visit StickSportsÂ' flagship cricketportal, StickCricket.com. The predominantly young male user base of StickCricket.comis being leveraged as a platform to drive a base of users to StickSportsÂ' new StickSoccer and other upcoming free to play, online games.
Parker, Wayne and Kent will provide media relations support to support marketingcampaigns for users and attract advertisers to Stick SportsÂ' various games. Theretained contract comes on the back of a hugely successful public relations campaignfor the 2006 Ashes Tour. The International Cricket Cutie (ICC) Trophy was devised byParker, Wayne and Kent to drive international traffic to StickCricket.com prior tothe Ashes.
 The StickCricket.com ICC Trophy established us as a significant voice in cricket inan irreverent, novel way. WeÂ'll be using Parker, Wayne & Kent to build our voice inthe cricket community with the aim of setting StickCricket as the voice of thefans, said Chris Berry, Director of StickSports.
 Parker, Wayne and Kent showed unparalleled understanding of the value of online PR,which is vital for appealing to the web-savvy professionals that use our services.Â
A Parker, Wayne and Kent spokesman said, Â StickSports are great fun to work with andhave a truly unique product. We look forward to building their internationalprofile, allowing them to reach out to more sports fans and enabling them to createmore top-quality games.Â
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Note to editorsFor more information please contact help@pwkpr.com or 020 7609 1900.
About Parker, Wayne & Kent Ltd.:Parker, Wayne & Kent specialises in public relations services for thebusiness-to-business and corporate sectors.
www.pwkpr.com
Source: Express-Press-Release.com
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