Released on: 16, April 2007
, Author: Datech Limited
, Audience: Internet related
During the last three months World-Dating-Partner.com havepiloted a scheme in which they invited a select group of their affiliate partners torun an Adult dating service in parallel with their existing Dating sites. Theresults have been spectacular. Virtually all the sites involved in the pilotreported back that approximately 40% of their dating site members joined the AdultDating service. This was exciting news, but even more important, they remained aspaying members on both systems, thus generating substantial initial and recurringfees.
The scope of the pilot was extended further, by offering the same pilot group theopportunity to run other 'minority' sector sites, again alongside their core datingbusiness. Sites designed specifically for minority groups such as the gay community,and people of Indian ethnic origin, were used in the test. The immediate effect onrevenue of this cross-selling has been amazing. Most partners involved are reportingback increases in revenues of up to 50% over a 3 month period with the likelihood offurther increases in the future.
"We are extremely pleased by the results of this pilot" said Robert Fathers, CEO ofWorld-Dating-Partner.com . "They bear out our view that one of the best way fordating site owners to grow their business is by expanding the breadth of theiroffering. The opportunity is there for quite dramatic revenue growth in a relativelyshort time. We are committed to supporting our partners in growing their profits byhelping them offer more to prospective members, and by adding further revenuemodels, expanding existing cross-selling niches, will help partners createopportunities for increasing revenue even further."
World-Dating-Partner.com have been committed to creating new ideas and products toinclude within its marketing arsenal in order to help partners develop ways ofincreasing revenue, their ongoing commitment to experiment with new marketingtechniques is testimony to helping dating partners expand their business model andto create funds to expand into larger organisations.
To learn more about World Dating Partners, feel free to visithttp://www.world-dating- partner.com
Source: Express-Press-Release.com
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