Succeeding in the Business of Freelance Writing

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Released on: 31, December 1969
, Author: Hanit
, Audience: Internet related

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thing that's always surprised me about the freelance writingbusiness is just how many writers there are out there who don't seem to realize thatthey're running a business. Succeeding in the Business of Freelance Writing It never fails to surprise me just how many make no effort whatsoever to try and"sell" themselves. Some simply post a quote and nothing else: no information aboutthemselves, no indication about their skills and experience, nothing. Others post aquote with a short message saying, "I don't know what a 'search engine optimizedarticle' is, but please pick me anyway", or "I have no experience in this, buthopefully I'll be able to do it." Needless to say, the writers who don't bother to sell themselves never get the gigs.So why don't they make the effort? Because they fail to realize that they're runninga business. Some not all, but some of the freelance writers we encounter seem to havesomehow picked up the idea that all they have to do to succeed is to be good atwriting. Unfortunately, it's not quite as simple as that: to really succeed as afreelance writer, you have to be good at selling yourself. And you have to be awarethat you're running a business. Marketing Your Freelance Writing Business Online If you really want to run a successful freelance writing business, think aboutgetting a website. Most businesses these days have websites: they're the ideal wayfor customers to find you, read more about your services and get in touch. This is another area, however, where a lot of freelance writers fail. Because notjust any old website will do. Sure, there are some very professional lookingwebsites out there, run by freelance writers but there are just as many siteswhich seem designed to frighten away clients rather than attract them. Amateurishdesign, tacky animations, clashing colors and even, God-forbid, music, are all thesign of the amateur freelance site. Getting Your Freelance Writing Website Up and Running While it's tempting to try and put together a website yourself, unless you have areally sound grasp of website design, this tactic can really backfire. An amateurishwebsite tells your visitors that you're an amateur business, and that you don't haveenough faith in the viability of your business to invest in a professional website.All of these things are red flags to clients, who'll go elsewhere in a heartbeat. Get yourself a professionally designed website and if your budget can't stretch toan entire website, consider signing up for a personal profile, where for only $25per year you get your own page, complete with downloadable resume, writing samplesand client testimonials .


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