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Speaking on the partnership, Mr. Hareth BaniMustafa, Business Development Managerfor the Unwired Division, Sybase Products Middle East, said, "MTS is one of thelargest Sales Force Automation systems vendor in the Middle East and has helpedlarge FMCG companies and enterprises mobilize their sales force. MTS' major strengthlies in its 15+ years of experience in implementing Mobile Computing solutions inthe Middle East and its experienced team of professionals, who have a thoroughunderstanding of the mobility market as well as a solid reputation for quality,making them an ideal partner to promote Sybase's mobility solutions such as theUnwired Accelerator, SQL Anywhere and PocketBuilder in Saudi Arabia. We look forwardto leveraging our partnership with MTS to provide customers in Saudi Arabia withunique and powerful end-to-end mobility solutions. "
"Sybase provides complete mobility solutions that enable companies to buildapplications that are independent of delivery devices and wireless networkstandards. Both MTS and Sybase have great experience in delivering Mobile computingsolutions and hence both companies will benefit by collaborating with each other,"added Mr. Abdullah Aldamer, CEO, MTS.
A major challenge for MTS was to mobilize SAP Applications for their clients. WithSybase's 'Unwired Accelerator', a technology which is certified to work on SAP, MTSis now able to make SAP accessible. Sybase will also be working closely with MTS topromote its frontline device management solution, Afaria, which would giveenterprises full control of various handheld devices and laptops remotely in everyaspect such as security, application and firmware updates, patches, inventories andso on. Sybase will also assist MTS in developing its own mobility solutions as wellas mobilizing different systems such as SAP implementations.
"Sybase is a recognized leader in Mobility solutions worldwide. Sybase UnwiredAccelerator speeds the mobilization of Web applications and data sources foralways-available access. Its rapid development tools can mobilize existingapplications, or create new mobile applications without programming. Sybase'sUnwired Accelerator is simple and has powerful features making it a good choice forany enterprise or system integrator. It takes minimal development effort withoutjeopardizing the security of the backend system and does not need any modificationon it. With Sybase, we will now be able to customize applications for our clients,"said Mr. Reji Nair, General Manager at MTS.
MTS provides complete route accounting infrastructures including handheld computers,mobile printers, and the software necessary to integrate them into a completeworking solution. They have extensive experience working with different clients in arange of diverse industries where salesmen can now be in constant touch with theiroffices using their handheld devices. MTS has also developed a collection ofmiddleware products and tools to employ when delivering their systems and services.With Sybase, MTS will now be able to build custom-made applications for thedifferent industries to work online and offline.
About Sybase:Sybase is the largest enterprise software company exclusively focused on managingand mobilizing information from the data center to the point of action. Sybaseprovides open, cross-platform solutions that securely deliver information anytime,anywhere, enabling customers to create an information edge. The worldÂ's mostcritical data in commerce, communications, finance, government and healthcare runson Sybase. With Sybase, customers can optimize and enhance the investments theyalready own, link together the valuable data resources already in place, and extendthe reach of business-critical information to users on the front lines giving them afinancial, agility and productivity edge across all areas of their business.For more information, visit the Sybase Web site: http://www.sybase.ae Sybase is a trademark of Sybase, Inc.  indicates registration in the United Statesof America.
About Mirnah Technology System:MTS (Mirnah Technology Systems) is a leading provider of Technology Services in theMobile Computing Industry. Since its establishment in 1992 in Riyadh, Saudi Arabia,the company has quickly become a leader in implementing Sales Force Automationsystems(Route Accounting or Van Sales) in the Kingdom of Saudi Arabia and the Gulfarea. As part of its expansion towards other GCC and Middle-East countries, Mirnahopened its Dubai office in May 2004 and the Kuwait office in June 2005. For furtherinformation on Mirnah, please visit http://www.mirnah.com
