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Speaking on their Gitex participation, Hisham Malak, Channels and Marketing Managerat Sybase Products Middle East, said, "Gitex, being the largest technologyexhibition in the Middle East, is the perfect event for us to announce and promoteour new technologies and initiatives, meet our customers and key decision makers, aswell as identify new prospective customers and partners. It is also opportunity tofurther solidify our presence and commitment to the Middle East market, sharecustomer successes and meet customers from diverse market sectors all under one roofover a five-day period.Â
Sybase is the largest enterprise software company exclusively focused on managingand mobilizing information from the data center to the point of action. For over 20years, Sybase continues to provide open, cross-platform solutions that securelydeliver information anytime, anywhere, enabling customers to create the  UnwiredEnterprise and gain an information edge. Today, the worldÂ's most critical data incommerce, communications, finance, government and healthcare runs on Sybase. Sybasesolutions can be found in 95 of the Fortune 100 companies, over 6000 financialinstitutions worldwide including 68 of the top 100 banks worldwide, 75 of the top 75Securities Industry Association Firms and all 20 of the leading U.S. life insurancecompanies.
"The Middle East IT market is growing at a fast pace. Companies are now looking forthe latest cutting-edge technologies and solutions to maintain and enhance theirmarket competitiveness. They are also seeking for ways to extend the life of theirexisting systems and offer services that go beyond the traditional. With Sybase,customers can optimize and enhance the investments they already own, link togetherthe valuable data resources already in place, and extend the reach ofbusiness-critical information to users who were unable to access it before (such asthe users who are on the frontlines)Â giving them financial agility and a productiveedge across all areas of their business," Malak stated.
Sybase is also recognized as a market leader in the Mobile & Wireless area withleadership positions in Mobile Databases, Mobile Middleware, Mobile DeviceManagement & Security  to name a few. Using Sybase mobile technologies, companiescan overcome the wide disparity of technology standards, protocols and platformsthat limit access to todayÂ's mobile devices. Users are empowered at the point ofaction and have vital information at their fingertips, increasing overallproductivity and customer satisfaction.
 We will be showcasing our popular technologies at Gitex in addition todemonstrating our latest releases such as PowerBuilder and PowerDesigner, our marketleading Mobility Offerings such as Push Email and Mobile Device Management as wellas our Internet Banking Solutions, which have realized great success in a shortperiod of time. Malak added.
Sybase will be exhibiting at Sheikh Rashid Hall, Stand: H9-1 at Gitex. Sybase willalso be hosting its annual Gitex executive dinner on November 20th at Le MeridienMena Al Sehayi to thank its customers and partners for their continuous support. ~ends~
About Sybase: Sybase is the largest enterprise software company exclusively focusedon managing and mobilizing information from the data center to the point of action.Sybase provides open, cross-platform solutions that securely deliver informationanytime, anywhere, enabling customers to create an information edge. The worldÂ'smost critical data in commerce, communications, finance, government and healthcareruns on Sybase. With Sybase, customers can optimize and enhance the investmentsthey already own, link together the valuable data resources already in place, andextend the reach of business-critical information to users on the front lines givingthem a financial, agility and productivity edge across all areas of their business.
Sybase is a trademark of Sybase, Inc. Â indicates registration in the United Statesof America.
