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The beauty of Mobile Gateway is that its zero footprint architecture enables mobileemail without the need to install any software on the device or behind a corporatefirewall, making this solution an easy-to-setup and secure option for business usersand consumers alike. Signing up for the service is straightforward. Users simplyvisit www.synchronica.com to register their mobile phones with Synchronica's MobileGateway and sign up for the free 60-day trial which starts today. They can thenstart to send and receive wireless email immediately without any software beinginstalled on the device or any connectors or redirectors being installed in thecorporate network. After the trial period, Synchronica intends to announce migrationoptions to a commercially supported solution, including offerings through serviceproviders.
Commenting on the launch of the free trial, Carsten Brinkschulte, CEO ofSynchronica, said, "The relatively low level of PC and fixed-line penetrationcombined with the soaring adoption of mobile phones opens an opportunity for mobileoperators to make the mobile device the primary form of accessing email, inparticular in the Middle East. By launching this trial, we are providing both massmarket consumers and business users with the opportunity to experience email ontheir mobile phones free of charge for 60 days."
Brinkschulte continues: "With such a wealth of mass market devices supporting mobileemail now available, we believe the time is right for push email to expand to theconsumer market. Virtually every mobile phone user has an email account, and most ofthem by now have an email-enabled device. With the right marketing and technology,push email for the mass market will become a huge success, opening new revenuestreams and preventing churn."
Synchronica believes that the market for mass market mobile email in the Middle Eastwill grow rapidly over the next few years. According to a new report by marketanalysts Analysys on the Middle Eastern mobile market 2007-2012, total mobileservice revenue is forecast to grow at a compound annual growth rate (CAGR) of over10 percent, from USD 22 billion in 2006 to USD 39.7 billion by the end of 2012.
Mobile Gateway 3.0 enables service providers to bring standards-based push email tothe widest range of mobile devices on the market. A recent study from Visiongainrevealed that a whopping 1.3 billion SyncML-enabled handsets are already in theusers' hands, projecting a large addressable market. Synchronica believes that thiswill set the stage for expanding mobile email into the mass market and estimatesthat the number of consumers and professional consumers (prosumers) using mobileemail will outnumber business users in 2008 and enjoy exceptional growth thereafter.
Synchronica's Mobile Gateway provides carrier-grade push email and synchronizationservices for both consumers and business users. Serving consumers and prosumers, itincludes back-end support for POP3 and IMAP, connecting to popular mail servicessuch as AOL or Google Mail. For business users, it provides a unique zero footprintarchitecture where users simply register their devices with Mobile Gateway andinstantly start to receive email on their devices. No connectors behind the firewallrequired. It includes built-in support for Microsoft Exchange, Lotus Domino and SunJava Communications Suite, thereby reaching the majority of business user mailsystems.
About Synchronica
Synchronica plc develops and markets synchronization and device management solutionsfor mobile operators, device manufacturers, and enterprises. Its product portfolioranges from data synchronization (DS) to device management (DM) and firmware updatesover the air (FOTA). Products include the mobile device management product setMobile Manager Suite and the push email and synchronization solution Mobile Gateway.Headquartered in the U.K., with a development center in Germany and offices in theUSA, Hong Kong, and Dubai, Synchronica plc is a public company traded on the AIMlist of the London Stock Exchange (SYNC.LN). More information is available athttp://www.synchronica.com
For more information, please contact:
Nicole MeissnerChief Marketing OfficerTel.: +44 1892 552 780Mobile: +44 7977 256 412Fax: +44 1892 552 721nicole.meissner@synchronic a.com
