We are pleased to be included in this analysis of the sales incentive compensationmanagement market, commented Synygy president and CEO, Mark A. Stiffler. Over thepast 16 years, we have expanded beyond our roots in providing sales analytics to thepharmaceutical industry to being the largest best-of-breed provider of salescompensation management solutions with successful implementations in nearly everyindustry, including insurance, telecommunications, high tech, consumer andindustrial manufacturing, and business services companies.
According to the report, the Sales ICM market is expected to grow at least 15%year-over-year based on such key factors as large enterprises migrating frominflexible, manageable custom-built solutions or upgrading older prepackagedapplication installations and a compelling need to improve compensation supportfor complex selling models, team selling and partner channels, particularly plancreation and administration, as well as reporting for sharing commission details.
Several important trends are also noted, including:
* More companies will start planning for deploying modeling tools and advancedanalytics to improve understanding of underlying assumptions, progress andrevenue impact of compensation strategies. * Interest will increase in sales performance management (SPM), whichcomplements Sales ICM by integrating functions for planning, designing,allocating, and managing sales territories, quotas and compensation plans.
Because of our size and the breadth and depth of our software and services, Synygyis unique in its ability to solve complex sales performance management problems, continued Mr. Stiffler. Unlike our competitors, Synygy provides software, softwarehosting services, and process management services without using third-party productsor services providers, which is what enables us to provide a 100% money backguarantee and explains our consistently high client satisfaction scores.
About SynygySynygy, a recognized authority in sales performance management, is the largestprovider of solutions for solving problems related to the management of salescompensation plans. These problems include:
* strategic misalignment because of an inability to design, model, implement,and manage the sales compensation plans that companies desire * misunderstood plans and inaccurate results that fail to drive needed salesforce behaviors * lack of management information that fails to provide visibility into theeffectiveness of strategy execution * an inability to quickly adapt to change that limits enhancements to strategyand associated plan modifications
Synygy is based in Chester, Pennsylvania, has extensive operations in Europe andAsia, and has achieved 16 consecutive years of success. www.synygy.com
MarketScope DisclaimerThe MarketScope mentioned is copyrighted 2007 by Gartner, Inc. and is referencedwith permission. The MarketScope is an evaluation of a marketplace at and for aspecific time period. It depicts Gartner s analysis of how certain vendors measureagainst criteria for that marketplace, as defined by Gartner. Gartner does notendorse any vendor, product or service depicted in the MarketScope, and does notadvise technology users to select only those vendors with the highest rating.Gartner disclaims all warranties, express or implied, with respect to this research,including any warranties of merchantability or fitness for a particular purpose.
1Gartner Research MarketScope for Sales Incentive Compensation Management Software,2007 by Michael Dunne, July 31, 2007.
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