Released on: 31, December 1969
, Author: Fibre2fashion
, Audience: Computers related
Fibre2fashion had initiated a beta service called SoftwareSolutions that can help the software buyers and software providers to get connectedin a more efficient manner. This site has been out of beta recently. The sitecombines news, articles & events aggregation, commentary from industry experts,user-generated content, case-studies, articles, product show-case, etc.
Fibre2fashion.com is a premier B2B portal for Apparel, Textile, Fashion and Retailindustry. This portal gets more than 1.5 million visitors every month. The industrythat this portal focuses on is highly fragmented, and participates in bothvertically and horizontally integrated activities. For example, a textile companycan be vertically integrated by engaging in such activities as Enterprise ResourcePlanning, Customer Relationship Management or Supplier Relationship Management.Textile companies also often engage in horizontally oriented activities byoutsourcing part of their operation to a sub contractor. As this particular sectoris fragmented and thus IT is used entirely differently for doing business than ifthe market was made up of a few big companies.
This portal aims at providing its members with a sense of community throughinformative content about products, services, business, and industry. As a trustedinfomediary for the focused vertical it is also engaged in an ongoing research tokeep a track of the IT usage within this global market segment in order to identifynew opportunities to add value to the firms. This portal is a focal point to channeltraffic into the websites of product / service providers in the designatedindustries.
The site arranges its content to be used by two distinct categories of visitors:Software buyers and Software providers. The software buyers benefit by readinginformative content in the form of articles, case studies, white papers. They canalso keep themselves updated about the latest news and events. Most importantly theycan view the product show case and look out for the products of their interest andrequest proposals from the solution providers. The software providers gain advantageby listing their products and promoting content in the forms of articles, casestudies, and white papers to convey marketing message to the prospective buyers.They can also benefit by opting for membership & advertising solutions.
The uniqueness of this site is in terms of its ability to blend and presentvertical-specific content with general software solutions. This blending makes ituseful not only for visitors belonging to textile, apparel, fashion, retail, andallied industries but also to visitors belonging to different verticals. At the sametime this leverages software vendors to address additional segments through a singleplatform.
Source: Express-Press-Release.com
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