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Now truly, for a website owner there is nothing more fascinating than their ownstats, so if you don't have good tracking software yet, do go out and get some.
There are many versions about, still many free ones available, and please, DO getstarted with tracking your pages and their performance.***
Now, let's get started.
The Google feedback loop works very simply and like this.
Let's say you have a website and you find out that a particular phrase turns up inthose search engine referrals which sends you some people reliably, week in, weekout.
It doesn't matter if it's only a few, what DOES matter is that this is ALREADYHAPPENING.
Therein lays the key!
As an example, I noted that just because there was a phrase that related to this byaccident in one of my essays, I got some 14 people sent to me because they weresearching for "symbols of eternal love". Down the list a bit further, there wereanother 9 who wanted "eternal love symbols", and then the many more single querieswith random variations on that phrase.
A total of fifty visitors who would otherwise have gone elsewhere, every month, onthat one key phrase.
That's nice and as it doesn't cost us anything beyond a little time and ingenuity,and ...
... and this is IMPORTANT! ...
... and as I can PROVIDE MORE INFORMATION on this key phrase because that iscompletely within the brief of my site and what I do ...
I can now begin to enter into the "Google feedback loop".
So now, I shall expand on this idea of "symbols of eternal love".
I'll keep the original article and reference just the way it is, but I'm going toHYPERLINK the phrase where it appears in the text, and make another page with USEFULAND MORE IN DEPTH information on "eternal symbols of love", including images,references and natural language copy.
When I do this, the following happens.
Firstly, we don't lose what traffic we are already getting by NOT CHANGING THEORIGINAL REFERRING PAGE.
That's important!
Secondly, we are now offering the visitors MORE AND BETTER information on what theyare looking for, and this will be appreciated and can be used as a starting pointfor a further relationship with the visitor - they may go from there to downloadsomething, or perhaps bookmark your pages because you're on the right vibe, perhapsbuy something or tell a friend or a group they're on, or a forum, to go check outyour site - all sorts of things can and do happen from there.
Thirdly, and this is where the "feedback loop" happens, you now have MORE and MOREVARIED keywords relating to the topic to show, more content and this will BRING YOUUP HIGHER in the rankings for that search overall - which results in MORE peopleclicking on your site's link, which in turn helps with your rankings.
Well, perhaps I should have called this a feedback SPIRAL because what NOW happensis that not only do you get more than your original 50 people coming every month,but you also get that same effect again - there might well be SOME THING on yourfurther page that brings in that first flow of visitors for ANOTHER specific keyphrase which can be treated in much the same way - hyperlinked to a new page withmore in depth information and even better quality content.
Go on like this for a while with the FAVOURITES amongst your key phrases, and youreally will:
1. Find whole new "markets" or groups of visitors you've never had access to before;
2. Get more people for the already existing content as your site moves up in therankings;
3. EVOLVE your site and your web presence in a very safe and expansive way - andwithout risking being dropped for the original content because that doesn't change.
A last word of advice before I go.
PLEASE stay within the context of what you're doing.
No-one is served by having visitors who are the wrong crowd for your services orplans or desires.
If you are selling sun flowers, there is NO POINT in going after keywords relatingto audio engineering or motorway maintenance.
Ok so you might get a bunch of visitors, but they WON'T stay, WON'T buy and WON'T doanything other than pass through like a breeze in the night and leave you wonderingwhy you get hits but no sales!
If you *do* stay within the brief or context of what you are doing, and you go afterthe keywords and key phrases that MAKE SENSE in the context of your site, on theother hand, the "Google Feedback Loop" is an EXCELLENT way to improve qualitytraffic long term, and reliably.
