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The intro statement should read like a story and begin to answer who, what, when,why, and how. DON'T pitch your product or service here. At the first "whiff" of apitch people are going to be turned from your release.
Instead of pitching you should continue to "tease" the reader into wanting to findout more information by visiting your website.
You can start with a quotation or a statement that gets attention. It should speakto a hot-button that the media can quickly begin to picture for a story... or giveother readers an intriguing story so they want to learn more about you on yourwebsite.
Expand on your intro statement.
You can include quotes or a statements here to add news value. Statistics are alsouseful, but should be simple and to the point.
Give The Benefits Of Your Product Or Service
These should tease the reader like crazy to visit your website and find out more. Agreat strategy is to make the bullets "blind" or hide the why a benefit works. Hereare some examples:
- The single biggest reason you're going bald that will make your hair grow in twoweeks or less (the pharmaceutical companies don't want you to know this).- How you can get discount gas at the pumps using this little-known bartering secretonly used by select group of savvy consumers.- The wrong way and the right way to negotiate a car deal that almost forces carsalesman to lose money when they give you such a low discounted price.
Explain the background or bio regarding your release
Example: Dr. John Smart studies the effects of tooth decay and publishes hisresults in a free monthly electronic magazine entitled, "Tooth Decay Chronicles."
Testimonials
I f you have any testimonials or have any other media credits like being featured onOprah, then you would include those here. This adds credibility to yourself andlets others do the bragging of your credentials for you.
Possible Interview Questions
Call on the media to contact you
Contact Barry Rice for more insights into this topic. Direct line: (555) 555-5555Email: barry@outofthefog.com Other helpful information regarding the this product orservice can be found at: http://www.outofthefog.com.
I mportant Note: It is important to include the website URL that you want ranked atleast 1 time in your body and at least twice for the entire release.
