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Thailand Portfolio Project features uploaded photographs and stories fromjournalists focused on the Amazing Thailand theme. Contributions are ranked by thesite's visitors to generate a list of the most popular posts. This seeks toencourage more users to upload their experiences.
Mr. Suraphon Svetasreni, Deputy Governor for Marketing Communications, TourismAuthority of Thailand, says, It is now very popular for tourists to share theirholiday experiences by uploading their travel pictures and videos on the internetand on social media networking sites, such as YouTube.com and Flickr.com. Many ofthese photos and video clips are really amazing and they help to inspire otherpeople to visit those destinations. TAT has realized the massive potential that thischannel provides for e-marketing, so it has developed these two schemes to buildstronger relationships with the web-communities."
"Thailand Portfolio project encourages tourists to upload photos, video clips andtravel articles through these online communities by cooperating with domestic andinternational photographers and tourism journalists. Within just one month of TATuploading the work of these experts to several social media networking sites, manyof the images were voted as the most popular."
TAT has also organized the amazing Experience Video Contest, an online activity toencourage domestic and international tourists to submit their video clips (thelength not exceeding three minutes) at http://amazingExperience.Touri smthailand.org.There are 200,000 baht of prizes to be won, including a Sony Handycam: HDR-SR1,DCR-SR82, DCR-SR40, Sony Ericsson Mobile Phone: K850i, iPod Nano 8 GB, two-nightpackage at The Rock Hua Hin Beach Resort & Spa and Baan Krating Resort & Spa. PlusIMAX movie tickets from Krungsri IMAX. Video submission period is from 1st May 2008 30th June 2008 and voting period is from 1st May 2008 31st July 2008.
TAT will upload all submitted video clips on to social media networking sites suchas www.youtube.com, www.crackle.com in order to create an inspiration for the onlinetourists around the world to visit Thailand.
TAT believes that Thailand Portfolio project and the Amazing Experience VideoContest will provide excellent first-hand tourism information to social networkingsite users.
TAT expect that within one year these clips will be viewed by more than 100 millionvisitors, which will help promote tourism in Thailand and will let people world widehave a better understanding of Thailand.
Furthermore, tourists comments posted on the online social media networking siteswill help TAT to analyze and plan further e-marketing strategies and introduce newproducts and services regarding tourism in Thailand accordingly.
For further information please contact:
Information Technology DepartmentTourism Authority of Thailand Tel. 02 250 5500 Ext. 2832 38Email: amazingexperience@tat.or.th
