Recommended: Click here to improve PC speed »
Internet Broadcasting Group, based in Austin, Texas, is pioneering the concept ofprivate-label Internet radio. Private-label Internet radio lets advertisersbroadcast brand-centric content online that attracts listeners and converts them tocustomers. Private-label Internet radio stations broadcast brand messages 24 hours aday without competing ads. Brand messages and ads are blended with complementarymusic or talk-radio programming.
Internet Broadcasting Group s first private-label Internet radio client isCigarBoyz. CigarBoyz is a group of sophisticated men and women who network onlineand at CigarBoyz Premium Blend social events. CigarBoyz Radio will feature BratPack -style music, and informative programs such as The Old Athlete, with formerUniversity of Texas football player Todd Hunt, and The Wine Snob with Rudy Sed.
Traditional radio is dying, says Mark Lassoff, vice president of InternetBroadcasting Group. With audiences searching for alternatives to boring time andtemperature radio stations, a huge marketing opportunity has been uncovered. Withmajor advertisers becoming content providers, the traditional commercial radio model which has been around for decades is being turned on its head.
As Americans are tuning out traditional radio, they re tuning in to Internet radio.The weekly online radio audience has reached an all-time high, according to newresearch from Arbitron and Edison Media Research. An estimated 31 million Americanslisten to online radio on a weekly basis, and about 54 million listen monthly.
What the concept of private-label Internet radio allows businesses to do, Lassoffsays, is reach very narrow demographics with the messages that are most attractiveto them. If you want to target only young women living in condos, you could never dothat with traditional radio. Private-label Internet radio allows you to do this withlaser-like precision.
Meanwhile, private-label Internet radio gives advertisers complete control over notjust the content of their ads, but the programming paired with that content.
A financial company could produce talk-radio programming that delivered not justfinancial news, but special coverage and promotion of that company s family of fundsand services, says Josh Epstein, sales manager at Internet Broadcasting Group.
Internet Broadcasting Group can launch a new Internet radio station for just a fewthousand dollars, while a federal license for a new traditional station costshundreds of thousands of dollars. Similarly, a new traditional radio stationtypically takes years to develop, but a new online radio station can be establishedin just a few weeks.
A private-label Internet radio station provides more bang for an advertiser sbuck, Epstein says.
For more information about private-label Internet radio from Internet BroadcastingGroup, visit www.internetbroadcastinggroup. com or call (512) 485-9505.
About Internet Broadcasting GroupInternet Broadcasting Group provides high-quality technology and programming toclients, assisting them with online brand communications. Internet BroadcastingGroup, based in Austin, Texas, is a subsidiary of Network Logistic Inc., the largestIT services firm in Central Texas.
