iXiGO s growth heralds a new era in Indian online travel, that of a pure-play travelsearch, where users can search across travel websites and make more qualifiedbooking decisions, without the need to work with an intermediary and pay additionalservice fees. The growth of this medium means that suppliers now have a more directand targeted marketing platform that can yield higher conversion rates than searchengine marketing on horizontal portals such as Google or Yahoo.
The rise of travel search engines is a boon for airlines and hoteliers, who can nowuse price-differentiation and web-only campaigns to enable the channel-shift fromindirect to direct web bookings. Airlines in India have been quick to adopt travelsearch as a part of their online marketing mix, seeing iXiGO as a channel ofdistribution that is both cost-effective for airlines and of greater convenience totravelers.
iXiGO s quick growth has garnered the attention of the industry in India andindustry executive are eager to learn how and why they should embrace this alternatechannel to reach consumers, beyond traditional online travel agencies. As a panelistat a recently concluded eyefortravel summit in Mumbai, Aloke Bajpai, Founder & CEOof iXiGO said The support of our airline partners and the great feedback of ourusers drive our innovation. We will extend the same user delight that our flightsearch users experienced, to our hotels platform, and more .
Launched in June, iXiGO, allows users to search and book directly on airlinewebsites (unlike intermediary Online Travel portals), thereby offering the lowestpossible direct fares. With regular launch of differentiated features such as1-click booking, fare outlook and multi-airline, multi-stop combinations, iXiGO hasalready become the number one lead generator in the travel search space for twomajor airlines in India. Dharmendra Yashovardhan, Head of Marketing, adds with anair of confidence, Travel Search in India has the potential to leapfrog andovertake the Online Travel Agencies in a few years time. iXiGO will be at theforefront when that happens .
About iXiGO iXiGO (a registered trademark of Le Travenues Technology Pvt. Ltd.) is a TravelSearch Engine for India which provides comprehensive real-time price andavailability information to Indian travelers.
Web Site: http://www.iXiGO.com
Contact Details: Dharmendra Yashovardhan, Head, Marketing & Business Development dharmendra@ixigo.com Ph: +91 124 4045281
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