Released on: 31, December 1969
, Author: Alison McNeill
, Audience: Internet related
PALO ALTO, CALIF. -- Sep 5, 2007 TrustedOpinion.com announcedmore relevant movie recommendations for Netflix customers by linking Netflix moviequeues into the TrustedOpinion.com recommendations network. Trusted Opinion is afree online community that brings people and their network of friends together toshare opinions and receive personalized recommendations. By weighing the opinions ofpeople in one s social network highest, TrustedOpinion.com members experience higherquality and more pertinent recommendations. The site is currently focused on moviesand television series will introduce new categories in the near future.
When members log into TrustedOpinion.com, they can access top-rated theatricalreleases and DVDs ranked based on the opinions of their circle of friends. Oncethey click on a movie, a personalized movie score is displayed, along with avisually rich, 3-D Ratings Radar that displays a member s circle of friends andtheir individual ratings for the film. Members can get recommendations for everymovie genre, and can also use the Ratings Radar to explore their friends recentactivity and discover and meet new people who share the same tastes.
While reading the review of a promising movie, members can now click on a Netflixicon, enter their Netflix username and password, and have the movie automaticallyadded to their Netflix queue. Trusted Opinion remembers the Netflix logininformation to simplify the process for the next time. Members can also click theAmazon.com icon to buy the movie.
While other review sites show users an average score for each item, TrustedOpinion s patent-pending recommendation algorithm places greater value on thereviews of friends, and friends of friends, up to four degrees, and createspersonalized scores for each movie. Opinions come in and intelligent,individualized recommendations go out. This approach ensures that each member getsquality recommendations based on the opinions of the people they trust, instead offrom random strangers.
Trusted Opinion also factors in friends reviews specifically to ensure that reviewspam (i.e. commercially biased reviews) have little or no effect on therecommendations the member receives. TrustedOpinion.com even lets members tune recommendations by specifying which friends opinions they value highest.
Trusted Opinion mirrors the way we all get recommendations in the real world byweighing the opinions of your friends highest. said Shahar Smirin, CEO of TrustedOpinion. Adding seamless Netflix queue support into the community let s Netflixcustomers get the same quality recommendations that TrustedOpinion.com communitymembers have been enjoying.
Trusted Opinion makes it easy for anyone to network and benefit from friends opinions. The community offers built in address book support for finding andinviting friends through Google, MSN Hotmail, Yahoo, and AOL.
Links:Screenshots http://tinyurl.com/26eb67 Registration http://www.trustedopinion.com
About Trusted OpinionTrusted Opinion is privately funded company headquartered in Palo Alto, Thecommunity includes over 200,000 members from all over the world. The current opinionnetwork is focused on movies with plans to expand across many other categories ofrecommendations in the near future.
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Alison McNeillFutureWorks, Inc.408-428-0895Alison@futur e-works.com
Source: Express-Press-Release.com
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