Released on: 31, December 1969
, Author: Rebecca Reeve
, Audience: Internet related
Palo Alto, Calif., June 30, 2008 Trusted Opinion() is helping movie and television studios and retailersreach the coveted long tail audience and monetize their vast libraries of older,rare, and other under-leveraged content. The company s Social Recommendation Engine encourages greater diversity in product discovery and sales through personal,network-based recommendations directly addressing limitations in traditionalonline recommendations technology.
According to a recent study from Wharton ( Blockbuster Culture's Next Rise or Fall:The Impact of Recommender Systems on Sales Diversity ), many existing onlinerecommendation services actually lead to a net reduction in sales diversity and longtail sales due to their tendency to hyper-promote best sellers in short, creatinga rich-gets-richer effect for the popular products. Trusted Opinion changes thisdynamic. Instead of receiving generic recommendations surmised from strangers pastpurchases, each Trusted Opinion user gets personalized recommendations that comedirectly from their own trusted network.
The Trusted Opinion platform weighs the opinions of people in a user s socialnetwork highest to more accurately mirror how people get and value recommendationsin the real world. As a result, Trusted Opinion members receive more relevantrecommendations from those they trust most. And unlike traditional onlinerecommenders that push all consumers toward the same product, Trusted Opinion snetwork-based recommendations increase the opportunity for greater diversity inrecommended products, and subsequent sales.
Trusted Opinion also adds a social component to its recommendations lettingfriends share dialog and experiences about specific content or engage inCompatibility Games. By providing a layer of social interaction on top of existingcontent, Trusted Opinion s network creates communities of enthusiasts interested ina studio s back catalog creating niche communities of interest around otherwiseforgotten content.
About Trusted OpinionTrusted Opinion s Social Recommendation Engine drives consumer confidence bygenerating more trusted, reliable, and personalized recommendations based on theopinions of your network of friends.
The TrustedOpinion.com community currently includes a half million members and isgrowing by thousands of members each day. Trusted Opinion is a privately fundedcompany headquartered in Palo Alto.
Trademarks mentioned in this document are the property of their respective owners.
Press Contact:Rebecca Reeve, FutureWorks PR(415) 240-8951Rebecca@future-works. com
Source: Express-Press-Release.com
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