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Creating a safer and more trusted Internet requires that online visitors have a wayto take the guesswork out of making decisions about whom they trust online. Oneeffective way to improve customer trust is to leverage customer feedbacktechnologies and utilize the fact that online users look to each other in helpingmake informed decisions about a merchant. The largest sites already enable this typeof capability, and Comodo is introducing this level of technology for all eMerchantswith an important distinction. Functionally, UserTrust is a powerful free technologyplatform that eMerchants can use to collect and manage feedback. The eMerchants getto leverage the power of viral marketing (having customers as advocates), and onlinevisitors get unbiased information about who to trust and why.
However, UserTrust has also been designed to be more trusted than any other feedbackplatform on the market today for a number of reasons. First, eMerchants can not payfor this platform. UserTrust is free for the online business community which takespotential conflicts of interest out of the equation. By removing the financialdimensions of the platform, there is no "work around" for an eMerchant that didn'tlike the results. The result is a revolution in creating a safer internet asUserTrust is an unbiased system where accountability is the sole driving forcebehind an eMerchant's rating. Within this type of free, high performance, unbiasedsystem eMerchants can thrive while other less reputable merchants will be weededout. Further, UserTrust is more trusted than other comparable services because itleverages the credibility that Comodo has built with over 100 million users whoassociate the Comodo brand with security. The UserTrust program provides end userswith a credible mechanism to take the risk out of online engagements not matched byother providers of rating systems or platforms.
"Other services charge for this type of platform, but Comodo's UserTrust is totallyfree because it is our hope to create a safer Internet." said Melih Abdulhayoglu,CEO and Chief Security Architect of Comodo. "Not charging for this platform allowsus to drive a new level of credibility not achieved before. Consumers can quicklyassess the trustworthiness of a site which drives higher sales for onlinebusinesses."
UserTrus t delivers a truly seamless and revolutionary environment providing bothonline users and business with a safer and more trusted Internet.
For more information, please visit: www.usertrust.comAbout Comodo
Comodo, through its group of Internet security companies, is a leading CertificationAuthority and global provider of Identity and Trust Assurance services on theInternet. Comodo secures and authenticates online transactions and communicationsfor over 2,000,000 businesses and consumers.
With a global presence Comodo offers businesses and consumers third-generationsolutions for intelligent security and authentication technologies that create trustonline. Comodo's technological expertise includes PKI digital certification, Codesigning certification, integrated authentication infrastructure services, WebContent authentication, Secure messaging solutions, PCI compliancy scanning, SSLdigital certificates including our flagship InstantSSL brand, HackerGuardian,Banking solutions including Two Factor Authentication, and digital e-commerceservices.
For additional information on Comodo - Creating Trust Online visithttp://www.comodo.com
F or more information, reporters and analysts may contact:Judy ShapiroComodo+1 (201) 963-9471Email: judy.shapiro@comodo.com
