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Utah has the best skiing and riding in the nation, and probably the world, saysMarc Guido, the site s editor. Based here in Salt Lake City, we re uniquelypositioned to help spread the word.
Mr. Guido relocated FTO to Utah in early 2005 from Albany, N.Y. He explains thatUtah snow and the proximity of its ski resorts to the city were the two primaryinfluencing factors in that decision. I grew tired of flying out here all the time,so I pulled up stakes and moved the business, he says smiling. Besides, back Eastyou may drive hours to reach the slopes from major population centers. Here, theWasatch Mountains are on the city s doorstep. This proximity of world-class skiingto a major population center is replicated nowhere else in the North America.
Publishing since 1994, First Tracks!! Online Ski Magazine, available online atwww.FirstTracksOnline.com, enjoys over 1 million page hits per month, and servesnearly 200,000 readers monthly each winter. Instead of First Tracks!! Online SkiMagazine s global focus, however, Mr. Guido believes that there s a snow sportsmarket hungry for UtahSkiAndSnowboard.com s state-specific content.
Even with less than normal snowfall, Utah s skier visits eclipsed the 4 millionmark for the first time ever last winter, he says, propelling Utah ahead ofVermont into the position of third most-visited ski state behind Colorado andCalifornia. In fact, it was the fourth consecutive record-setting season. Folks arecoming to ski Utah more and more each year. We ll keep readers informed via dailynews from the slopes and foster a vibrant community via our online user forums. Snowconditions reports and real-time weather data will let our readers know preciselywhen to hit the slopes this winter.
Like First Tracks!! Online Ski Magazine, UtahSkiAndSnowboard.com will be whollysupported by advertisers. Readers always enjoy its content free of charge. An RSSfeed is available to keep readers informed via headlines and article summaries, evenwithout visiting the web site daily.
FTO has fully committed itself to publishing in an electronic format, and eschewspublishing a printed version. Mr. Guido believes that in an era of increasing marketpenetration of laptops, smart phones and other portable devices, electronicperiodicals will continue to supplant their printed brethren. He also explains thatthere are numerous advantages that an electronic format provides.
We have no publishing or distribution costs other than server expenses, Mr. Guidosays, and that allows us to provide content to our readers free of charge.Furthermore, a print magazine goes to press days or even weeks before it reaches thereader. If something happens today, our readers will know about it today.
For media inquiries or interviews, contact:Marc GuidoFirst Tracks!! Online Media801.634.5896editor@Firs tTracksOnline.com
