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London, 5 May, 2008 Vovici (voh-VEE-see), the leading provider of EnterpriseFeedback Management (EFM), today announced the availability of the Vovici CommunityBuilder module that will allow organisations to quickly and cost effectively createand manage online community panels and provide a voice to customers, employees andother constituents. The Community Builder module leverages the industry leadingsurvey capabilities of Vovici s EFM Community product to provide companies a betterway to gather in-depth feedback, accelerate production of actionable data andguarantee that respondents time is effectively spent.
The Community Builder module enables companies to engage customer, partner oremployee panels in a customised community Web site that includes forums, suggestionboxes, knowledge bases and more. These capabilities enable companies to:
Gain actionable insight into customer sentiment, satisfaction and loyalty to shapemarketing initiatives, customer support and pricing; Evaluate the significance of market events and apply the insight to shaperesponses to those events as necessary; Identify trends that drive sales and product innovation; and, Deliver insights with the agility of hours instead of the days or weeks needed forhistorical methods.
The Vovici Community Builder module will provide organisations with the ability tomaintain a secure database of online community panels and to capture deep profilesof the panel members. Community members are selected and invited to join in orderto garner interest in participation and to provide confirmation that member feedbackwill be shared. The profiles are then leveraged to eliminate the need to repeatedlyrequest basic demographic and lifestyle data and to ensure that panellists arequalified for surveys before they are invited to participate making certain thattheir time is respected.
The Community Builder module provides a simple WYSIWYG (What You See Is What YouGet) environment to easily and quickly build an interactive online environment forpanellists to access and view surveys. The Survey Builder comes complete withobjects to provide collaborative tools such as forums, wikis and suggestion boxes. Companies can employ rich media videos, flash, images and sound to engagecustomers and encourage participation.
The screens built with Community Builder are fully customisable so they can be giventhe visuals and branding to look and feel like an extension of an enterprise sexisting marketing efforts. The Community Builder contains all of the functionality to build a stand-alone communitypage, or function as a complementary extension of an existing community site. Allof this functionality is available without the need for specialised productknowledge or specific coding skills.
Survey authors use the industry leading capabilities of Vovici s EFM Communityproduct to build surveys and deploy them to the community, designating which membersof the panel should be invited to participate based on the elements of theirprofile. Community Builder can send email invitations to the invited panellists torequest that they take the survey. Panellists can then log onto the community siteand complete their profile information, take surveys to which they are invited orsee the results of the surveys they have previously completed.
The Vovici Community Builder module will change the way companies perform research,measure customer satisfaction and loyalty and engage their customers, said DeanWiltse, chairman and CEO, Vovici. Imagine having your most important customers ina room right down the hall from your office, available and willing to answerquestions at a moment s notice. This information will give organisations insightand agility to respond to changing market dynamics and spot trends in customersentiment in ways that have only been imagined in the past.
About Vovici Vovici is the pioneer in Enterprise Feedback Management (EFM), providingcomprehensive online survey software solutions, online panel management, analysisand reporting, and research services. Our offerings increase customer loyalty,facilitate collaboration and innovation, influence critical business decisions andprovide voice to online communities. Organisations worldwide, including more than58% of the Fortune 500, rely on Vovici to measure customer satisfaction, performmarket research and gauge employee satisfaction. Visit www.vovici.com for moreinformation.
