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Training and one-time setup takes a newspaper approximately 15 minutes, and creatingeach daily or weekly Email Newsletter requires as little as 15 minutes time to copyand paste text into an easy-to-use web form. Headlines can include uploaded imagesand brief descriptions with links to newspaper websites.
The Email Newsletter is a wonderfully convenient product for local newspapers, said Eric Buskirk, CEO and founder of Verican. The Newsletter creates high-revenueadvertising space and drives traffic to newspaper websites. This is an idealopportunity to better serve the Internet advertising needs of local businesses,especially restaurants that will now have an efficient means of reaching thecommunity with banner ads and coupons. Even better, we re offering this to ourcustomers free of charge through August of this year.
Getting started with the Newsletter couldn t be simpler. Many of Verican s customersalready have email lists obtained through Verican s Classified Order Entry (COE)product. To gain additional subscribers, the newspaper can promote the service withbanner ads and links on their website. Additional emails can be easily uploaded.
One of the most unique qualities of the Email Newsletter is the Custom Classifiedsfeature. Each email subscriber can click on Customize Results in the Classifiedssection of the Email Newsletter, and select up to 3 keywords for classifieds theywould like to receive in their personalized Newsletter. For example, keyword Mercedes would return to the reader s newsletter all matching classifieds ads.Newspapers on our Classifieds Network will have a distance option such thatselecting within 75 miles , for example, will automatically return to the reader semail edition matching classified ads from all Classified Network newspaperparticipants. This type of a reminder service drives significant value for theclassifieds advertiser and reader.
In addition, newspapers can view individual reports detailing impressions and clickthroughs. This data enables the editorial department to better understand theirreader s behavior, and the marketing department can better quantify the value theyare delivering to advertisers.
The Sunday Paper of Atlanta, one of the first newspapers to adopt the EmailNewsletter, has a subscriber base of 6,000 that is growing rapidly. "We wanted tomake sure that we went with a reputable company that would take care ofcommunicating with ISPs for us, so we wouldn't have to worry about spam filters,"said Kristina Ackerman, the Sunday Paper s Web Manager. We use the Email Newsletterevery Sunday to compliment our print edition. We send out our headlines, with animage and lead-in for our cover story, and with links to our website.
ABOUT VERICAN:
Verican is a leading provider of network and advertising solutions to the newspaperindustry. The Verican Network is built on a scalable software as a service (SaaS)business model, enabling newspapers to maximize the value of their online contentwith a series of integrated products including Classifieds Order Entry, NetworkClassifieds, Email Newsletters, Recruitment and Personals. Verican works with nearly200 newspaper customers nationwide, and 8 statewide newspaper associations. For moreinformation, please visit www.verican.com.
