WEB 2.0 - The Internet as a digital commonAvailable in COMMUNICATIONS & STRATEGIES no. 65, 1st Quarter 2007
Is there a new phenomenon on the web that really calls for a name like Web 2.0? Thisissue of COMMUNICATIONS & STRATEGIES poses this question and offers some evidence tosuggest that, despite of a lot of hype, something strange is occurring as end userstake control. Or at least, some control. With every company claiming to provide a Web 2.0 service, there has been a lot ofhype along with some unproven business models. The industry is not fully immune froma Bubble 2.0, although the level of investment is still moderate compared to theprevious bubble. Yet even if Web 2.0 is just an evolution in terms of technology(Ajax, wiki, RSS, etc.), it should still be considered as a major phase of theinternet and a "cultural" revolution as its services mean giving end users somecontrol over products. Web 2.0 is still in its infancy, as many providers are stillorganized around centralized product development and marketing. We should thereforesee a lot of major new developments for Web 2.0 - before the next wave of innovationand Web 3.0 comes along!To cover the multiple dimensions of Web 2.0 (legal aspects, content production,content discovery, monetization, social interactions), this dossier proposes sixarticles and two interviews.
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